Catalyst Recognized with Elite Status in New Bing Partner ProgramDecember 19, 2016
As part of the expansion of the Bing Partner Program, Microsoft named Catalyst as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.
As an Elite Partner to Bing Ads, the world’s number two search advertising provider, Catalyst will continue to enhance the expertise and service provided to clients through exclusive access to training, marketing, and technology development.
Consumers’ expectations of digital communications have swiftly outpaced many brands’ ability to meet them. Inspired by this challenge and motivated by the pursuit of knowledge, Catalyst merges Social Media mastery with Search Marketing expertise to help brands succeed in this new digital world. Being named an Elite Partner in the Bing Partner Program is representative of Catalyst’s commitment to Search excellence for our clients.
“We are excited to deepen our relationship with Bing,” said Beth LeTendre, Catalyst’s CEO. “We already partner with Bing in multiple capacities, and as an Elite Partner we look forward to translating the relationship into even greater value for our clients. Access to deeper engagement with the Bing Ads engineering team is one benefit, and access to new industry research and vertical insights from Bing that we can pass along to our clients is an additional value-add, as well.”
Catalyst achieves superior business results for brands through sophisticated marketing strategies. Our agency has been providing digital marketing services to Fortune 1000 companies since 1998. Search advertising, which today makes up 52% of all digital advertising spend, is a core area of investment for our clients.
Catalyst has successfully been offering increased levels of ROI to our search advertising clients thanks to our partnership with Bing. With Microsoft’s search advertising revenue growth of over 24% YOY in FY16, our ongoing partnership will clearly bring increased business opportunity for both our clients and our business. Catalyst looks forward to expanding our search advertising offering with Bing Ads as it continues to grow globally, with nearly one third PC search market share in the US, over 20% in the UK and over 10% in 5 additional markets.
“We are excited to have Catalyst as an Elite partner of Bing Ads,” stated Steve Sirich, General Manager Bing Ads Marketing. “Our partnership with Catalyst has resulted in strong results for our customers. The company’s service, training and expertise will help continue to foster a robust ecosystem around our platform and also benefit our mutual customers.”
Catalyst clients have witnessed significant increase in ROI and engagement for campaigns on Bing, and we look forward to continuing to grow and extend this kind of opportunity to all of our clients.