When it comes to SEO, content is the cornerstone, the one true constant that drives results. But, how do you come up with new ideas for content that moves the needle? Data! As a marketer, you have endless amounts of data at your fingertips. Join Catalyst’s Director of Strategy & Innovation, Paul Shapiro, as he provides new and easy ways to put that data to work.
Perfect for any level of content marketer or search marketer who is in need of fresh strategies for content ideation, this webinar will inspire and empower you to take your content ideas from average to all-star. From search volume reports to Reddit to customer emails, you’ll receive actionable ways for using data to identify winning content ideas that deliver results.
Director of Strategy & Innovation, Catalyst
Paul Shapiro is the Director of Strategy, Innovation & Technical SEO at Catalyst, where he focuses on finding new and creative ways to leverage search data and insights to drive business results. Before this role, Paul was a Catalyst Organic Search Director and led the SEO strategy across numerous Fortune 500 brands.
Paul is a regular contributor to Marketing Land and Search Engine Land, and has also been featured in leading publications like AdWeek, Inc.com, CIO.com, Business Insider, Search Engine Journal, Huffington Post, and Content Marketing Institute. Recognized as an SEO thought-leader, Paul has spoken at conferences like SMX East, SMX West, SMX Advanced, Hero Conf, Confluence, and SearchLove.
In his free time, Paul enjoys writing about SEO on his blog, Search Wilderness. Paul co-runs the /r/BigSEO community on Reddit and is a co-founder of Online Geniuses, a Slack Chat based community for internet marketers.
Uncover content marketing strategies for increased visibility and SEO results by watching the webinar recording.