Casper. Allbirds. Glossier. New and ultra-successful direct-to-consumer (DTC) brands are challenging the world’s legacy brands and creating new models for brand-to-consumer relationships.
Their innovation, nimbleness, and speed-to-market paved the way for success, but how will these brands continue to fuel performance? The key will be their performance marketing strategy. DTC advertisers will be challenged to evolve their performance marketing strategy to drive even more brand awareness and customer acquisition while overcoming diminishing returns.
Join our webinar to learn how DTC brands can do just this. Our experts will share actionable strategies for how today’s DTC advertisers can evolve their media and performance marketing programs to maximize business results. We will discuss advanced ways to unlock improved results from paid search, SEO, programmatic display, social media, influencer marketing, and more. Perfect for any DTC advertiser seeking new ways to maximize growth, this webinar is also valuable for any brand planning to pivot their performance marketing plan as they transition to a DTC model.
Date: Wednesday, July 24th
Time: 1PM ET
Kerry Curran, Managing Partner, Marketing Integration, Catalyst
Kieley Taylor, Managing Partner, Global Head of Social, GroupM
Tim Flagg, ClickZ Podcast Host and Digital Marketing Consultant, ClickZ