Marketing Events & Conferences: November 2016 Recap

2016 is coming to an end, but the Catalyst team isn’t slowing down! Conferences, industry events, and award ceremonies are keeping our team on the move. Here’s a summary of what we have we been up to!

US Search Awards

Catalyst concluded awards season by attending the US Search Awards in Las Vegas, Nevada. Catalyst and Mindshare were finalists in SIX categories this year and Catalyst Canada took home the prize for the “Best Use of Search – Finance” category. Congratulations to the Catalyst Canada and all of the evening’s winners!

Catalyst at the US Search Awards Photo Booth
Catalyst & Mindshare teams enjoying the photo booth.

Forrester B2B Marketing Conference

In October the Catalyst marketing team headed south to attend Forrester’s B2B Marketing Conference in Miami, Florida. The two-day event focused on the shifting B2B landscape and featured inspiring and actionable presentations from B2B all-stars like DocuSign, IBM, Eaton Corporation, and Arrow. We picked up a suntan and key learnings on how to navigate the rapidly changing B2B environment.

Forrester B2B Marketing Event

SEMPO Cities Boston Breakfast Event

Catalyst wrapped up November by sponsoring a SEMPO Cities breakfast event in Cambridge, Massachusetts. Hosted at the Microsoft offices, the event united digital marketing experts to provide tips on how to use search data to maximize business results. The line-up included presenters from Bing, Stratabeat, HH Brown, and Catalyst’s very own, Paul Shapiro.

Missed the breakfast event? Don’t worry, we’ve got you covered. We know not everyone’s a morning person, so we’ve uploaded the presentations to Catalyst’s SlideShare. Visit our SlideShare to get up-to-speed on the event’s key takeaways and insights.

SEMPO Breakfast

What’s Next?

Park City! Just in time for opening day on the slopes, Catalyst will be headed to Search Insider Summit in Park City, Utah. Catalyst’s very own Chris Humber and Jake Loban will be speaking on panels at the conference. Check out the full SIS schedule here.

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