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Today’s consumers are on-the-go more than ever before. They are searching for quick and easy access to products, services, and stores in their local area. In fact, according to Google, “near me” searches increased by a whopping 136% in one year alone. This explosion in location based searches is good news for advertisers regardless of your brick and mortar print.
Location and mobile searches drive key actions, like visits to stores, calls to businesses, and online conversions. For example, GeoMarketing reports that 76% of location searches result in a same-day store visit. And, searches don’t stop once consumers hit the store. Seventy-two percent (72%) of consumers report searching for coupons or offers while in-store via their mobile devices.
How do you convert these searchers to customers? Join Catalyst & Rio SEO for a live webinar conversation as we share five ways to win more customers through local search. We’ll go above and beyond the basics to share innovative approaches that maximize traffic, sales, and conversions through sophisticated local search whether you have physical locations or not!
Note: This webinar took place live on July 19th, but the recording is available below.
Date: Thursday, July 19th
Time: 1:00– 1:45pm ET
You’ll learn how to:
Expand your local search strategy. It’s no longer enough to master local listings. Today’s best-in-class local strategies include locators, local pages on brand sites, reviews, paid search ad copy extensions, and more. Uncover opportunities to take your local search strategy to the next level.
Integrate with your broader digital program. There is no success in silos. Discover how to take local out of a silo and create synergies between local SEO and SEM and other areas of your digital program. Learn how insights from your local search campaigns can inform and enhance SEM campaigns and other media activations.
Leverage local search without physical locations. Local search marketing is just as critical for advertisers who sell through affiliate retailers and other channels. Through case studies and real-life success stories, you’ll gain insights into how brands are winning on local without their own brick and mortar stores.
Joe Esposito, VP of Strategic Partnerships & Innovation, Rio SEO
As VP of Strategic Partnerships & Innovation at Rio SEO, Joe is responsible for the development and enhancement of strategic partnerships with agencies & external technologies while identifying product & services expansion opportunities across the local marketing ecosystem.
Prior to joining Rio, he spent the bulk of his career on the agency side taking on a variety of roles at GroupM and Havas in strategy, buying, product and innovation across multiple channels, often focused on bridging the physical and digital worlds. Joe was also integral in building out the first programmatic platform for the digital out-of-home/digital place-based space, fusing location data with real-time technology to target the on-the-go consumer. In his spare time, Joe tries to teach his 2-year old son how to play the drums.
Jim Kensicki, Managing Director, Search & Social Media, Catalyst
As Catalyst’s Managing Director of Search and Social Media, Jim Kensicki is responsible for the development of the search and social teams in Boston and ensuring the delivery of exceptional business results on behalf of Catalyst’s clients. Prior to Catalyst, Jim served as the Sr. Director of Content Marketing for North America’s largest content marketing agency, leading its teams of strategists, account managers and creative teams across their Boston and Chicago offices supporting over 300 brands. He’s led two performance agencies through acquisition, and has over 15 years of experience leading clients teams.
Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our heritage as search experts combined with our first-class service drives tangible results for some of the nation’s most recognizable brands.
Whether it’s search or social, we believe that every brand interaction is an opportunity to create a customer relationship. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers. Rio SEO’s suite of turnkey products include Local Listings, Local Reporting, Local Pages, Local Reviews and Local Manager. From web to mobile, we’re redefining the technology that’s driving the future of local.
Catalyst is a leading digital marketing agency partnering with some of the biggest and best known brands in the world. Catalyst specializes in developing global digital solutions that are innovative, effective, and consistently deliver business results for Fortune 1000 companies. From advanced Amazon marketing programs to unrivaled feed management solutions to a deep understanding of how search data can be applied to in-store marketing, Catalyst has the industry expertise required for a best-in-class retail Search and Social Marketing programs.
With 20 years’ experience in Search and Social marketing, Catalyst is the advanced agency that brands hire when they need more forward-thinking strategies, more sophisticated marketing insights, and ultimately, better business results. When an advertiser’s Search or Social performance has plateaued, they can count on Catalyst to propel it forward. It is this expertise that earned Catalyst top rankings in the 2017 Advertiser Perceptions report, “Choosing the Right Ad Agency.”