It’s been an exciting month for Catalyst’s Head of Paid Social, Kieley Taylor. First, her compelling tips for increasing social media ROI were featured in CMO.com. And trust us, this one is a must-read! In the article, Kieley outlines five key strategies to help CMOs get more bang for their buck when it comes to their social media investment:
- Social Media Is Paid Media And Should Drive Business Results
- Integrate Digital Strategy By Planning With Your Audience In Mind
- Fill The Marketing Funnel, Not The Newsfeed
- Shift From Reactive Real-Time Content To Proactive Right-Time Messaging
- Take Social Out Of A Silo
Read the full article here to learn how to apply these pointers to your paid social campaigns.
Now, Kieley is preparing to travel to Atlanta where she will be participating in the Atlanta Ad Club’s August Event, Demystifying Social Media. Kieley will moderate conversations among a panel of experts as they discuss social media innovations and strategies. The panel includes social media experts from an impressive list of companies including Twitter, Tumblr, and Mercedes-Benz.
If you’re in the Atlanta area, don’t miss the opportunity to attend this evening of social media insights and networking. Visit the Atlanta Ad Club website for more information and to register!
Where: Mindshare Atlanta, 3630 Peachtree Rd NE Suite 1100 Atlanta, GA 30326
When: Thursday, August 18, 2016
Time: 6pm – 9pm
6pm – 7pm: Networking / Registration