Kerry Curran, Catalyst’s Managing Partner of Marketing Integration, has been accepted into the AdAge Collective. The AdAge Collective is an invitation-only organization comprised of executives who are shaping the marketing and media industry. The AdAge Collective is an opportunity for advertising leaders to share their expertise and insights with the AdAge audience.
Kerry will join her distinguished peers in the AdAge Collective to contribute to AdAge’s industry insight articles and expert panels.
More on Kerry
Kerry has over 18 years of experience in client services, business development, and digital marketing. A passionate digital strategist, Kerry has driven business results through search and social channels across multiple industries for many Fortune 1000 clients. As the Managing Partner, Marketing Integration, Kerry currently leads the business development and marketing for all search and social business at Catalyst
Kerry’s prior experience includes VP/Group Director at DigitasLBi, where she led a team of 28 search marketing practitioners to successfully manage client programs across eCommerce, lead generation, and brand engagement through the use of cross channel tactics including, programmatic display, paid search, SEO, affiliate marketing, and aggregator marketing.
As the GroupM Search & Social Director of Client Development, Kerry also led a team focused on developing consumer-centric, cross-channel strategies to increase customer engagement, and providing solutions to client business challenges through customized Search and Social strategies. Her experience includes developing enterprise search and social programs integrated with digital and traditional media plans as well as global search programs.