Every Tuesday Catalyst invites the best-of-the-best in digital marketing to participate in our Trailblazer Tuesday lunch and learn series. From search engines to social platforms, to industry-leading tools and partners, we open our doors to innovators, experts, and trailblazers and learn about their cutting-edge approaches and products.
On Tuesday, March 21, 2018 the team from Kenshoo joined us to discuss how they are revolutionizing bid management.
What is Kenshoo?
As Ben Watson, WPP Agency Partner at Kenshoo, phrased it; “Kenshoo is the Kayak of Digital Marketing.” Kenshoo allows users to adjust specific ads’ bid needs to ensure visibility and budget spend is in line with goals and ROAS targets. The Kenshoo bid management platform integrates with the world’s leading advertising platforms, including Facebook/Instagram, Google, Amazon, Snapchat, and more.
This platform aims to help agencies and advertiser increase ROAS while saving time. They aim to create efficiency in a scalable manner that cannot be done manually.
Other Benefits of Kenshoo
Kenshoo’s benefits go beyond making ad managers’ lives easier. The platform helps drive real and tangible business results like:
- Higher ROI
- Increased Ad Conversions
- Decreased CPCs
- Better budget forecasting to project the effect of increasing or decreasing CPA & spend
Catalyst & Kenshoo
Catalyst and Kenshoo are both inherently driven and motivated by client success and driving business results for brands. Combining Catalyst’s advanced search strategy and 20+ years of search and social marketing expertise with Kenshoo’s sophisticated bid management capabilities leads to big results for clients. From stronger ROAS, more conversions, and decreased CPCs, together Catalyst and Kenshoo can take your search performance to the next level. To learn more, drop us a line at firstname.lastname@example.org.