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Managing a global paid search campaign is an international juggling act. You must expertly balance differences and nuances across countries, regions, platforms, and stakeholders, all while driving positive business outcomes across the board. It’s a lot to tackle, that’s for sure. But, there are ways to simplify the complexity. Join our “Getting Global Paid Search Right” webinar to learn how. We’ll share our global paid search approach that earned Catalyst the highest possible score for Global Execution in The Forrester Wave™: Performance Marketing Agencies, Q3 2019.
You’ll learn how to streamline campaign management and maximize business result by:
- Creating a scalable global paid search framework
- Building a global strategy that is also locally tailored (accounting for unique legislation, cultural considerations, and search engine differences)
- Leveraging people & technology for real-time communication & collaboration across the world
- Use automation to ensure standards of excellence in all regions/countries
Cara DeBeer, Partner, Paid Search Director, Catalyst
Cara deBeer is a Paid Search Director at Catalyst. Based in Catalyst’s Boston office, she has over 12 years of experience in the search marketing industry. Cara has worked on both agency side and client side with some of the largest and best-known brands in the world. She has run managed paid search campaigns across a wide range of verticals, from legal (most expensive CPCs in the industry, $300+) to tech to CPG and pharma. In addition to paid search, Cara also has SEO and paid social experience.
Jim Kensicki, Managing Director, Search & Social, Catalyst
As Catalyst’s Managing Director of Search and Social Media, Jim Kensicki is responsible for the development of the search and social teams in Boston and ensuring the delivery of exceptional business results on behalf of Catalyst’s clients. Prior to Catalyst, Jim served as the Sr. Director of Content Marketing for North America’s largest content marketing agency, leading its teams of strategists, account managers and creative teams across their Boston and Chicago offices supporting over 300 brands. He’s led two performance agencies through acquisition, and has over 15 years of experience leading clients teams.