Social Commerce: Thinking Beyond Facebook

*This webinar has ended. You can view the recording here.*

Are you looking to step up your social commerce strategy?

A best in class social commerce strategy leaves no stone unturned. Join Catalyst’s new webinar to learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.

Key Takeaways:

  • Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
  • Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
  • Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
  • Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Lens

Webinar Date/Time

Date: Thursday, March 19th
Time: 1:00 – 1:30PM ET

Presenter

Greg Hayes, Associate Director, Paid Social, Catalyst

Greg is a seasoned social marketer with experience across a variety of different verticals, including: retail, CPG, tech, banking, and more. He is well versed in all areas of the funnel and relies on data informed decisions to drive success at scale. In recent years, Greg has developed a focus on retail in the social space, building several commerce based strategies for large scale clients across Facebook, Instagram, Snapchat and Pinterest.

Greg Hayes, Associate Director, Paid Social, Catalyst

 

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