Catalyst and ClickZ’s award-winning Amazon research found that 63% of B2C brands are increasing their Amazon media budget, but only 17% of B2C marketers have a defined Amazon strategy. This means a lot of advertisers are investing in Amazon without a plan. It’s time to change that. Join Catalyst’s new webinar to learn how to start making Amazon pay off for your brand. Drawing on our award-winning Amazon research, we’ll share five actionable ways that you can sharpen your strategy and dominate Amazon’s digital shelf. Join us to discover how to evolve your shopper strategy to maximize business results for your brand.
Date: Wednesday, September 12th
Time: 2:00– 2:45pm ET
Discover how to:
- Develop a holistic Amazon marketing strategy that includes organic search, paid search, and more
- Achieve your sweet spot between findability and shoppability on Amazon
- Use Amazon to complement other digital efforts and platforms
- Optimize your holiday strategy to maximize results during critical shopping periods
- Look beyond Amazon to consider the role of other popular shopper sites in a holistic eCommerce strategy
Kerry Curran, Managing Partner, Marketing Integration, Catalyst
Kerry Curran is Managing Partner of Marketing Integration at Catalyst. She has over 18 years of experience in client services, business development, and digital marketing. A passionate digital strategist, Kerry has driven business results through Search and Social channels across multiple industries for many Fortune 1000 clients including: P&G, American Express, Kraft, Assurant, Sears, Avon, Land Rover, Castrol, Lindt, Unilever, GE, TJX, Victoria’s Secret, Liberty Mutual, Goodyear, and BlackRock. As the Managing Partner of Marketing Integration, Kerry currently leads the business development and marketing for all Search and Social business within Catalyst.
Kerry’s prior experience includes VP/Group Director at DigitasLBi, where she led a team of 28 Search Marketing practitioners to successfully manage client programs across eCommerce, lead generation, and brand engagement through the use of cross channel tactics including, programmatic display, paid search, SEO, affiliate marketing, and aggregator marketing.
As the GroupM Search & Social Director of Client Development, Kerry also led a team focused on developing consumer-centric, cross-channel strategies to increase customer engagement, and providing solutions to client business challenges through customized Search and Social strategies. Her experience includes developing enterprise search and social programs integrated with digital and traditional media plans as well as global search programs.