Two Programmatic Solutions for Success

Catalyst seamlessly integrates with two programmatic solutions and models: Xaxis and Connect. Catalyst and brands work together to determine the best support option given their specific goals and requirements.


Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals. Founded in 2011, Xaxis is GroupM’s advanced programmatic media arm, delivering outcomes for more than 3,000 brands in 48 markets around the world. Find out more at


Connect is GroupM’s consolidated digital agency platform. Being part of an increasingly real time world, Connect applies its leverage and scale to data, operations and technology across search, social, mobile, programmatic and all other biddable media. Connect provides truly holistic and agnostic real time media investment management across these new classes of digital media.