Two Programmatic Solutions for Success

Catalyst seamlessly integrates with two programmatic solutions and models: Xaxis and Connect. Catalyst and brands work together to determine the best support option given their specific goals and requirements.

Xaxis

Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Xaxis achieves exceptionally high return on advertising spend through its proprietary media products, as well as through its specialist companies.

Connect

Connect is GroupM’s consolidated digital agency platform. Being part of an increasingly real time world, Connect applies its leverage and scale to data, operations and technology across search, social, mobile, programmatic and all other biddable media. Connect provides truly holistic and agnostic real time media investment management across these new classes of digital media.