Strategic Search Integration for Head & Shoulders



Strategically Integrating Paid & Organic Search to Maximize Performance
Head & Shoulders was faced with high paid search bounce rates on key dandruff-related terms. Catalyst created a holistic search program that not only reduced paid search bounce rates, but increased paid and organic traffic while also reducing costs.
Catalyst took a highly integrated approach to paid and organic search, improving performance across paid and organic KPIs alike
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