DOING MORE WITH LESS ON FACEBOOK

Driving higher returns during the critical holiday season
40% Decrease in Client's Holiday Budget
52% Increase in ROAS + 3% Revenue Growth YoY
38% Reduction in CPCs

Peace, Joy and Increased Revenue: A Successful Holiday Season

Catalyst's strategic approach to Facebook led to improved ROAS and increased revenue despite reduced social budgets.

Summary

This holiday season, Catalyst's jewelry client challenged us to maximize sales on Facebook in the face of significant budget cuts. Thanks to delivery optimizations and strategic audience segmentation, we helped deliver one of the brand's strongest holiday performances to-date despite a nearly 40% decrease in budget.

Catalyst’s Facebook strategy led to over a 50% increase in ROAS YoY.

A Two-Pronged Approach to Maximizing Online Sales

A Two-Pronged Approach to Maximizing Online Sales

Catalyst leveraged a two-pronged approach to maximize sales on Facebook despite budget decreases. By deploying highly customized conversion strategies and sophisticated audience segmentation, we surpassed the brand’s goals and made this holiday season one for the record books.

With a smaller budget, it was more important than ever to make every dollar count towards converting clicks to sales

Execution

With a smaller budget, it was more important than ever to make every dollar count towards converting clicks to sales

To increase YoY Facebook performance, Catalyst deployed two Facebook strategies in tandem. Based on extensive A/B testing, we adjusted delivery optimization to prioritize volume of sales over value of sales. Simultaneously, we further segmented audiences and creative – ensuring users were served content more catered to where they were in the purchase funnel. Together, these two new approaches drew a more qualified audience to the brand’s ads.

Doing More with Less

Results

Doing More with Less

Catalyst helped the brand achieve a dramatic increase in ROAS and delivered clear success across all client KPIs. Revenue increased YoY, despite spending nearly 40% less. Additionally, overall ROAS for the 2019 holiday season increased by over 50% with CPCs dropping by about 40%. This strong social performance helped position the brand for one of their most successful holiday seasons to-date.

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