Boosting Business Results with Bing Ads for a Fortune 100 Brand
$1M
In incremental revenue in just one quarter
35%
Decrease in cost per transaction
70%
Increase in ROAS
Catalyst + Bing Ads = Business Results
Catalyst strategically leveraged Bing Ads’ latest products to maximize paid search performance for a global Fortune 100 advertiser. By being first-to-market with a new Bing Ads integration and by using advanced audience targeting strategies, Catalyst unleashed incremental revenue and boosted business results.
Summary
Catalyst constantly seeks innovative ways to maximize client business results.
In partnership with Bing Ads, we created an advanced audience targeting strategy that captured new customers and produced incremental revenue for our Fortune 100 client. Thanks to our trailblazing approach, the client’s Bing Ads' revenue increased by 28% in just one quarter.
Our sophisticated audience targeting strategy has made Bing Ads a key revenue driver for our client.
Execution
An Advanced & Pioneering Approach to Bing Ads
We were first-to-market with Adobe Audience Manager targeting through Bing. This targeting combined with ongoing optimizations, strategic remarketing, and advanced conversion tracking, led to 8,000+ new customer accounts and over $1M in incremental revenue in one quarter alone.
Results
Better Business Results Across the Board
We increased revenue from Bing Ads by 28% in just one quarter. We also lowered Bing Ads’ cost-per-transaction 35% and increased ROAS 69%. The Adobe Audience Manager targeting resulted in 8,000+ new customer accounts and over $1M in its first quarter. Since then it has continued to drive positive results, including $3M in incremental revenue.
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