Pioneering Search on Pinterest for BEHR
Reach Scaled traditional search success to reach new audiences through Pinterest Search Ads
50% CPCs that were less than half of Google and Bing CPCs
Pioneers First to test Pinterest’s paid search product in the home décor category
Capitalizing On A Powerful Inspiration Platform
Catalyst blended Pinterest search trends, FUSION data, and insights from traditional search campaigns to help BEHR drive business results.
Catalyst uncovered an innovative and cost-effective way for BEHR to expand reach among millions of targeted Pinners.
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