Driving Higher Returns Using Facebook Dynamic Ads

Discover how Catalyst helped BaubleBar reach a wider audience and increase its return on
ad spend with Facebook dynamic ads for broad audiences.

%
Increase in
ROAS
X
Avg
Purchases/Day

The Challenge

woman in necklace

Reaching Broader Audiences

BaubleBar wanted to reach new customers and increase sales at an efficient cost. Catalyst’s solution was to carry out a new campaign using Facebook dynamic ads for broad audiences.

With dynamic ads for broad audiences, Facebook decides who to show the ads to, which allowed BaubleBar to reach people who had expressed interest in its products (or products similar to them), even if they hadn’t visited its website yet. As a result, the team saw a huge improvement in ad performance compared to previous campaigns.

Goals

Attract New Customers
Increase Revenue
Improve ROAS

Strategy and Execution

young woman posing with jewelry

Perfectly Suited for Online Retailers

Dynamic ads work well for online retailers like BaubleBar, who offer a variety of products. Instead of creating individual ads for each piece of jewelry, the team uploaded a catalog of all its products and then created an ad template. Dynamic ads pull different products from the catalog to display in the ad template, depending on who is seeing the ad.

Adding specific targeting to this ad type can sometimes exclude valuable audience members from seeing the ads, therefore the team showed the ads to a broad audience of women aged 18 years and up, on Facebook’s desktop and mobile News Feed and on Instagram. This helped determine efficiency and effectiveness of each performance media channel in driving brand health.

Learn More about the success of the Baublebar campaign on Facebook.

The
Results

Using Facebook’s dynamic ads for broad audiences in this campaign, which was a three-day test, brought more purchases and an efficient return on ad spend

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Results Included

  • 47% Higher return on ad spend, compared to dynamic ads without broad audiences
  • 2X Increase in average number of purchases per day, compared to dynamic ads without broad audiences
  • 2X return on ad spend

What Clients Are Saying

“Catalyst has an experimentation mindset -they proactively shared new ideas and approaches that we had not done previously, but that helps us succeed.

-Fortune 100 Brand

 

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Visit our case study library for more examples of Catalyst’s work and results.

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