Situation

This is the story of Joanna McCoy. One morning she tweeted @Audi I #WantAnR8. And then she tweeted it again and again.

Insight

Joanna’s tweets could have been met with a “Thank you” reply and that would have been the end of that. But that’s not how we roll. Instead, Catalyst identified this as a prime opportunity to surprise and delight a diehard Audi fan with the experience of a lifetime!

Transforming Twitter Strategies for Audi

We showed up unannounced at Joanna’s front door, surprising her with the gift of a brand new Audi R8 for the weekend. Joanna’s experience was, in her words, “Amazing! Absolutely amazing!” Then we started telling other Audi fans about Joanna’s special weekend and launched the official #WantAnR8 Twitter campaign, giving users the chance to get behind the wheel of an Audi R8 simply by tweeting. The campaign reach was in excess of 100+ million and the response was nothing short of “absolutely amazing.”