JOIN US AT SMX ADVANCED!
Catalyst is proud to announce that we are the Paid Search Track Sponsor of SMX Advanced 2017. SMX Advanced is one of the world’s leading search engine marketing conferences and expos. It is the only conference designed exclusively for experienced search marketers. Sessions are fast-paced and Q&A-packed, providing a comprehensive deep-dive into the latest SEO and Paid Search strategies and tactics. This year’s event takes place June 12 – 14 in Seattle at the Bell Harbor International Conference Center.
The latest SMX Advanced agenda can be found here.
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Catalyst Sessions at SMX Advanced
AMP For Advanced SEOs
Speaker: Paul Shapiro, Director of Strategy & Innovation, Catalyst
Date/Time: Tuesday, June 13, 1:45 PM-3:00 PM
With accelerated mobile pages now over a year old and fully integrated into Google Search, advanced SEOs need to be aware of the latest implementation techniques, display issues, measurement capabilities and more. This session takes you deep inside the latest with AMP.
Paid Search & Social: Twin Children Of Different Mothers
Speaker: Kieley Taylor, Head of Social, Catalyst
Date/Time: Tuesday, June 13, 5:00 PM-6:00 PM
Advanced search marketers (Yes, that means you!) are best prepared to handle the growing complexity of traditional search and emerging social media advertising. Hey, you’ve mastered scripts, bid modifications and elaborate combinations of extensions, right? Tackling paid search and social requires similar thinking and detailed execution. Learn how to apply your hard-earned expertise to marry search and social media advertising, creating the ultimate combination of push and pull.
SEM Analytics: Giving Your Educated Guesses An Advanced Degree
Speaker: Andrew Ruegger, Senior Partner, Head of Data Science, Catalyst
Date/Time: Wednesday, June 14, 1:45 PM-3:00 PM
We often end up relying on educated guesses to justify ad spend, no matter how hard we try to understand SEM campaign attribution across devices, channels and networks. In this session, we’ll:
- Identify tactics for making better decisions from messy, complex data.
- Generate better analytics data by deciding what’s important and relevant.
- Discuss how to work around data imperfections, blind spots and ambiguities.
- Show how to tease actionable insights from analytics.
- Generate reports that demonstrate your findings with crystal clarity.