Join Us at SMX East 2017!
Catalyst is proud to announce that it is SMX East’s 2017 SEM Track sponsor. SMX East is the world’s largest search engine marketing conference and expo. The event provides a comprehensive deep-dive into the latest SEO and Paid Search strategies and tactics, with more than 60 unique sessions over three days. SMX East attracts a veritable who’s who of the Fortune 1000. Brands that have attended SMX include market leaders such as Coca-Cola, Facebook, NBC Universal, General Motors, and Netflix. This year’s event takes place October 24th – 26th at the Javits Center in NYC. The full SMX East agenda can be found here.
Catalyst will be stationed outside of Room 1A24. Make sure to stop by for some awesome swag and to get to know our search and social experts.
10% Discount Code!
Submit the form to receive a 10% discount code for entry to SMX East.
CATALYST SESSIONS AT SMX EAST
Don’t miss our speakers at SMX East! See below for session details.
How to Maximize & Measure Performance on the Google Display Network
Speaker: Cara deBeer, Paid Search Director, Catalyst
Date/Time: Tuesday, October 24, 10:45 AM-12:00 PM
Maximizing reach, awareness and performance of your display campaigns is critical to success of GDN campaigns.
This session covers the best ways to prioritize ad formats, creative use of audience segmentation, placement strategies and brand protection considerations and will include a discussion of attribution methods for display.
Paid Search & Social: Twin Children Of Different Mothers
Speaker: Kieley Taylor, Managing Partner, Global Head of Paid Social, GroupM
Date/Time: Tuesday, October 24, 3:30 PM-4:45 PM
SEM experts are best suited to master the growing complexity of traditional search and emerging social media advertising. Hey, you’ve mastered scripts, bids modifications and elaborate combinations of extensions, right? Tackling social requires similar thinking and detailed execution to get positive results.
Learn how to apply your hard-earned expertise to marry search and social media advertising, creating the ultimate combination of push and pull.
Give your brain a break from all the SMX sessions, and join us at the entrance to the SEM track (Room #1A24) for Search & Sangria!
Tuesday, October 24th:
2:45 – 4:45 pm