Lindsay Ford

Lindsay Ford

Digital Strategist

SMX West: See The Best of Catalyst & Other Exciting Search Marketing Sessions

Don’t Miss Catalyst at SMX West

SMX West is right around the corner and Catalyst could not be more excited for the three days of learning and search insights in sunny California.

As the paid search track sponsor, the Catalyst team will be stationed outside the SEM Track Room (#210E) on March 21st and March 22nd. We’ll be there to talk all things search and social while handing out killer Catalyst swag and serving up complimentary sangria on Tuesday from 2:30-3:30 pm and 4:30-6:00 pm and then again on Wednesday from 2:30-6:00 pm.

You can also catch us on the SMX West stage. We have a great line-up of speakers ready to discuss the latest trends, tools, and tips for driving greater business results through your search campaigns. Below is a snapshot of our speakers, but visit our SMX West page for more details on session dates/times as well as directions on how to get a registration discount code!

Catalyst Sessions at SMX West 2017

AMP: The Next Generation

Speaker: Paul Shapiro, Director of Strategy/Innovation, Catalyst

Brick & Mortar’s Secret Weapon: Search Data

Speaker: Andrew Ruegger, Senior Partner, Head of Data Science, Catalyst

Findability & Shoppability Beyond Google

Speaker: Chris Humber, Head of Practice, Search, Catalyst

The New 1+1=3: Using Search Marketing to Amplify TV Buys

Speaker: Kerry Curran, Managing Partner, Marketing Integration, Catalyst; and Itir Aloba-Curi, Bing Ads Insights Lead, Microsoft

Catalyst’s Top Picks for SMX West 2017

Besides Catalyst’s sessions, what other presentations and panels should you put on your list? My vote goes to the sessions with a mobile focus. Whether you’re a search newcomer or industry veteran, this is an area that no search marketer can afford to ignore. With the growth of mobile searches and Google incentivizing a focus on mobile, marketers should ensure they’re informed about new developments that could affect their search strategies. SMX West offers a number of sessions that will keep you current on the latest mobile developments and opportunities.

Can’t Miss Sessions in a Mobile World

AMP: The Next Generation

When: Tuesday, 3/21, 10:45 AM-12:00 PM
Why You Should Attend: Now that AMP is integrated into Google’s regular results and its use has expanded significantly, it’s important to consider if AMP is right for you or your client. This session promises to cover the latest developments and offer tips on how to take advantage of AMP to drive results.  Catalyst’s own Paul Shapiro, an AMP expert, is also part of this panel, making it a true must-see.

Advertising In Maps: Unparalleled Local Context

When: Tuesday, 3/21, 11:10 AM – 11:35 AM
Why You Should Attend: Unfortunately you’ll have to choose between this and the AMP session mentioned above. However, if your business has physical locations or local activities, this session will bring you up to speed on advertising opportunities in the map platforms through Google, Bing, and more. Learn about new Google developments that are shaking up local search advertising, see examples of brands effectively using maps advertising, and learn effective tactics and best practices.

The Rapidly Changing World Of Offline Targeting And Attribution

When: Tuesday, 3/21, 1:30 PM-2:45 PM
Why You Should Attend: With rapidly improving mobile device technology and advancements in location intelligence, it’s now possible to connect online and offline activities in a way marketers could only dream of in the past. This session will help you understand current capabilities and the implications they can have for your marketing strategies and ability to measure ROI.

SEO For Google’s Mobile-First Index & Mobile-Friendly World

When: Wednesday, 3/22, 9:00 AM-10:15 AM
Why You Should Attend: The roll out of Google’s mobile first index represents a substantial change from the way Google has traditionally crawled and rank web content. SEOs and webmasters can’t afford to ignore the major impact this could have on their sites and SEO efforts. This session will discuss how to perform an audit to ensure your site is fully optimized in a mobile-first world, covering things like content, links, meta data, and structured data.

Your Mobile PPC Sucks (But It Doesn’t Have To!)

When: Wednesday, 3/22, 10:45 AM-11:10 AM
Why You Should Attend:  If you’re a paid search marketer, don’t miss this chance to get some great tips for overcoming mobile campaign challenges and taking your campaigns to the next level. You’ll get a review of best practices, hear about relevant case studies, and learn about unique mobile opportunities.

The Great Debate: PWAs Or Apps?

When: Wednesday, 3/22, 11:35 AM-12:00 PM
Why You Should Attend: Should your business or client invest in iOS and Android native apps, or are Progressive Web Apps (PWAs) a better choice? In a mobile-first world, it’s important to understand the pros and cons of each approach, and what you can do to maximize results. Attend this session to hear from mobile marketing experts on how to maximize your mobile visibility.

More Than Just Mobile: Other Top Picks

Advanced Audience Targeting

When: Thursday, 3/23, 9:00 AM-10:15 AM
Why You Should Attend: Audience targeting allows you greater precision in choosing who gets to see your ads. Attend this session to go beyond the basics and learn how to take advantage of advanced audience targeting to accomplish important tasks and objectives, such as identifying prospects and customers, and driving a strong ROI.

AMA With Google Search

When: Thursday, 3/23, 10:45 AM-12:00 PM
Why You Should Attend: This is your chance to directly ask Google reps any questions you may have about SEO and related issues, or just hear the answers to questions other search professionals have.

Stay Tuned For More Updates

Stay tuned to the Catalyst blog and social accounts for more exciting updates as SMX West approaches!

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