Jing Zhang

Jing Zhang

Senior Search Manager

SMX East 2016: More of Catalyst Digital’s Top Picks

SMX East, a gathering of thought leaders from across the search industry who will share valuable industry insights, best practices and essential tips for managing successful search marketing campaigns, kicks off this week in NYC! Catalyst, a proud conference sponsor, will be amongst the speakers ranging from top ad agency representatives, to industry giants Google and Bing, to marketing leaders from digitally savvy brands.

You may have read our previous post on our speakers and picks. Here are a few other must-sees that will surely provide actionable tips and new knowledge on all things search.

Also, remember to stop by Catalyst Booth 345 to meet our all-star team of search experts and to enjoy complimentary cocktails during the afternoon session breaks on Tuesday & Wednesday!

Catalyst’s Top Picks for SMX East

When: Tuesday, 9/27, 9am–10:15am (Day 1)
Session Name: The Nine Billion Ads of Search
Why You Should Attend: The quest for better ads is at the core of search marketing success. Do you sometimes feel you are running out of new ideas for ad copy? In this session, search experts from Aimclear, Group Twenty Seven and Schneider Electric will share their best practices for crafting powerful text and display ads. They will also discuss effective strategies for measuring and testing performance.

When: Tuesday, 9/27, 1:30pm–2:45pm (Day 1)
Session Name: Retail Search Beyond Google: Get Found More, Sell More
Why You Should Attend: Our own Head of Search, Chris Humber, will be on this panel. Need we say more?
Chris and the other panelists will address key questions like, how you can increase brand visibility and online transactions for an increasingly digitally sophisticated consumer? Are you looking for the best online platform and strategy for your brand? Along with CommerceHub, Chris will share key insights on e-commerce marketplaces like Amazon, eBay and Walmart; and social commerce sites including Pinterest, Polyvore and Wanelo. You will leave this session with greater knowledge on how to develop cross-channel paid retail strategies, optimize content on multiple retail sites and measure your success.

When: Tuesday, 9/27, 1:30pm–1:55pm (Day 1)
Session Name: The New 1+1=3: Using Search Marketing to Amplify TV Buys
Why You Should Attend: The trend of smartphone and tablet owners using mobile devices as second screens while watching TV continues to grow. As marketing budgets shift from traditional to digital, finding ways to amplify and extend traditional TV with search can make the difference to a successful marketing campaign. In this session, join Catalyst and Bing for insights gained from their new industry research that illustrates the potential for integrated online and offline campaigns, with specific guidelines on how to use paid search to amplify TV campaigns.

When: Wednesday, 9/28, 2:20pm–2:45pm (Day 2)
Session Name: The Art of Engaging Customers in a Multi-Channel World
Why You Should Attend: We all know that marketing is hard; don’t let anyone tell you differently. Customers need change daily, new channels pop up weekly, and attribution continues to be a major challenge. Erin Everhart from The Home Depot will share her experience to help you unclutter some of the chaos. She’ll start with what really drives a customer to purchase, including persuasion tactics and how to use emotions to your advantage. She’ll then dive into specific targeting strategies and walk through how all channels work together to create a cohesive marketing strategy.

When: Thursday, 9/29, 9am–10:15am (Day 3)
Session Name: Conversion Rates & the Law of Diminishing Astonishment
Why You Should Attend: On the last day of the event, one of the sessions you don’t want to miss — especially if you are feeling that your campaign ROI is reaching a plateau — is this panel. The speakers will share conversion optimization strategies that are boosting performance for mature campaigns. You’ll learn the right tactics, processes and best practices that have worked to minimize the Law of Diminishing Astonishment — when above and beyond becomes the norm and expected — and find new ways to reignite growth in your campaigns.

When: Thursday, 9/29, 11:10am–11:35am (Day 3)
Session Name: Art Meets Insight: Eye Catching Visualizations for Better Analytics – Analytics & Conversions
Why You Should Attend: Paul Shapiro is one smart cookie and you don’t want to miss his highly actionable tips for better visualization. He will provide strategies for creating eye catching visualizations for better analytics and insights that will wow your boss and clients alike.

This is just a sampling of some of the sure-to-be standout sessions at SMX East. There’s no doubt that it will be hard for attendees to pick and choose what to attend. However, if you’re looking for actionable tips for more effective search marketing, be sure to attend all of Catalyst’s presentations and panels. Our impressive line-up of sessions span the topics of search, social, and data analytics, providing helpful strategies every step of the way. See our full list of sessions here.

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