Join Us at SMX West!
Catalyst is proud to announce that it is the Paid Search Track Sponsor of SMX West 2017. SMX West is one the world’s leading search engine marketing conferences and expos. The event provides a comprehensive deep-dive into the latest SEO and Paid Search strategies and tactics, with more than 50 unique sessions over three days. SMX West attracts a veritable who’s who of the Fortune 1000. Brands that have attended SMX include market leaders such as Coca-Cola, Facebook, NBC Universal, General Motors, and Netflix. This year’s event takes place March 21st – 23rd in San Jose.
Catalyst will be stationed at the entrance to the SEM track (Room #210E). Be sure to swing by, say hello, and join us for a glass (or two or three…) of sangria!
The full SMX West agenda can be found here.
10% Discount Code!
Submit the form to receive a 10% discount code for entry to SMX West.
CATALYST SESSIONS AT SMX WEST
AMP: The Next Generation
Speaker: Paul Shapiro, Director of Strategy/Innovation, Catalyst
Date/Time: Tuesday, 3/21, 10:45 am – 12:00 pm
AMP – Accelerated Mobile Pages– is no longer an up-and-coming experimental project. AMP is now integrated into Google’s regular results. Use of AMP has expanded far beyond publishers – it is now being deployed by retailers and others.
This session explores the latest AMP developments and what you should do to take advantage of them to deliver your content faster and reap the search result rewards.
Brick & Mortar’s Secret Weapon: Search Data
Speaker: Andrew Ruegger, Senior Partner, Head of Data Science, Catalyst
Date/Time: Tuesday, 3/21, 3:40pm – 4:05 pm
Retailers of all sizes have been hit hard by the popularity of e-commerce giants like Amazon. As a retailer, how do you maximize the value of foot traffic by delivering highly relevant and enjoyable consumer experiences?
Meet your new secret weapon: Search data. Your search data offers you robust insights for key areas of in-store marketing such as promotions, giveaways and product displays.
Join Catalyst’s Search and retail expert, Andrew Ruegger, as he explains how marketers can leverage Search data to improve in-store experiences and increase sales.
Findability & Shoppability Beyond Google
Speaker: Chris Humber, Head of Practice, Search, Catalyst
Date/Time: Tuesday, 3/21, 4:05pm – 4:30pm
As consumers increasingly bypass traditional search engines on their quest for a specific product or brand, it’s no longer enough to have page one Google rankings or a successful AdWords campaign. Marketers must take control of their presence on shoppable websites and develop paid and organic strategies for the sites that consumers are favoring over conventional search engines.
This session focuses on the shifting landscape and will help brands own their presence and drive online sales above and beyond the traditional search result page.
The New 1+1=3: Using Search Marketing to Amplify TV Buys
Speaker: Kerry Curran, Sr. Partner, Managing Director, Marketing Integration, Catalyst; and Itir Aloba-Curi, Bing Ads Insights Lead, Microsoft
Date/Time: Thursday, 3/23, 1 – 1:30 pm
The concept of a “channel” is rapidly becoming obsolete. Consumers simply want to consume content they want, when they want it, and on whatever device they choose. As marketing budgets shift from traditional to digital, finding ways to amplify and extend traditional TV with search can make the difference in a successful marketing campaign.
In this session, join Catalyst and Bing for insights gained from their new industry research that illustrates the potential for integrated online and offline campaigns, with specific guidelines on how to use paid search to amplify TV campaigns.
Give your brain a break from all the SMX sessions, and join us at the entrance to the SEM track (Room #210E) for Search & Sangria!
Tuesday, March 21st:
Wednesday, March 22nd: