Supporting a CPG Site Relaunch with Sophisticated SEO

Discover how Catalyst leveraged a site relaunch to maximize visibility and increase traffic

%
Increase in organic sessions YoY
%
of tracked keywords now rank on page one
%
Increase in goal conversions YoY

The Challenge

seo marketers providing guidance to client

Sophisticated SEO for a Site Relaunch

Catalyst’s Fortune 100 CPG client sought to capture more consumers by launching a new and strategically optimized website. Catalyst helped achieve these goals by crafting a SEO program that maximized the website’s visibility, increased organic sessions, and fueled conversions.

Goals

Improve Keyword Rankings on Competitive Terms
Increase Organic Site Traffic
Drive New Goal Conversions

Strategy and Execution

marketer optimizing SEO on website at desk

A Consultative Approach to All Aspects of SEO

Catalyst played a critical role in our CPG client’s site relaunch. Thanks to Catalyst’s extensive experience with site re-launches in the CPG space, we acted as trusted advisers every step of the way. Through a consultative approach to wireframe reviews, site audits, redirect strategies, and more, we eliminated any barriers for search engines crawling the new site.

We also provided strategic guidance on content creation and on-site optimizations, supercharging the brand’s visibility for highly competitive keywords.

The
Results

Successfully beating the competition with improvements in key rankings, traffic, and conversions

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Transforming SEO Performance

SEO Management

Results Included

  • 40% Increase in organic sessions year-over-year
  • 70% of tracked keywords now rank on page one
  • 74% Increase in goal conversions year-over-year

More Details

The new website quickly became much more competitive on category terms previously dominated by the competition.

Before the relaunch, about 44% of the advertiser’s keywords ranked on Page 1. Now nearly 70% of their keywords occupy the first page. Organic sessions have also increased by a whopping 40% YoY and goal completions have increased by 74% YoY.

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Visit our case study library for more examples of Catalyst’s work and results.

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