Advanced Technology & Integrated Strategy
To solve the challenge, Catalyst first needed to restructure our client’s global paid search operation. We developed and implemented strategies that leveraged our FUSION tools and our team’s enterprise paid search expertise to more efficiently scale and optimize the client’s global paid search program. We fully integrated search into media reporting and initiative planning, and rolled out real-time dashboards created with specific country, regional, and initiative roll-ups in just a few months.
We also conducted onsite client training sessions on three different continents in under 90 days.
Through a consolidated bid management platform, inter-departmental and inter-agency training, and conversion of local revenue data from homegrown analytics based on dynamically changing exchange rates, Catalyst introduced increased rigor and structure.