Supercharging a Global Paid Search Program

Discover how Catalyst developed a cohesive, integrated system that supercharged
paid search performance and maximized business results

The Challenge

paid search team strategizing

A Lack of Paid Search Standardization & Efficiency

Our new client, a global Fortune 100 company, faced needless fragmentation, siloed approaches, and overwhelming complexity in its paid search program, causing inefficiencies and limiting business growth.

Catalyst strategically applied our experience guiding operational excellence across global paid search programs. We trained the client teams across departments and achieved record results.

“Catalyst has done a phenomenal job of understanding our individual business nuances. Very impressed with Catalyst’s continued performance in our partnership.”


Improve Paid Search Processes
Gain New Performance Efficiencies

Strategy and Execution

perfomance marketers on computer

Advanced Technology & Integrated Strategy

To solve the challenge, Catalyst first needed to restructure our client’s global paid search operation. We developed and implemented strategies that leveraged our FUSION tools and our team’s enterprise paid search expertise to more efficiently scale and optimize the client’s global paid search program. We fully integrated search into media reporting and initiative planning, and rolled out real-time dashboards created with specific country, regional, and initiative roll-ups in just a few months.

We also conducted onsite client training sessions on three different continents in under 90 days.

Through a consolidated bid management platform, inter-departmental and inter-agency training, and conversion of local revenue data from homegrown analytics based on dynamically changing exchange rates, Catalyst introduced increased rigor and structure.


Paid search success any way you define it.

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Transforming Paid Search Performance

Paid Search

Results Included

  • 7X Increase in ROAS
  • 100+ Accounts consolidated across 30 countries
  • 100+ Users gained access to new dashboards

More Details

Within only a few months of working with the client, Catalyst achieved a 7X increase in return on ad spend.

During the same time, we consolidated 100+ accounts across 30 countries into a single bid management platform. We also made search performance reports more accessible across the client’s organization, configuring dashboards that enabled 100+ users to easily access search insights and analytics.


Explore More Case Studies

Visit our case study library for more examples of Catalyst’s work and results.

Explore More Case Studies

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