Delivering Enterprise Level Growth Via WeChat

More Followers. Better Customer Acquisitions. Unparalleled Growth.

Results Summary

Increase in Followers
Rise in New Order Volume via WeChat Pay
Increase in Total Revenue via WeChat Pay

The Challenge

Acquire More Customers Through WeChat

Catalyst was tasked with developing and executing a comprehensive WeChat paid media strategy for a Fortune 100 B2B company to support a wider communications plan and promote enhancements to their WeChat App.

Catalyst is really overdelivering. Our goal isn’t just to meet the benchmarks, it’s to vastly exceed and blow them out of the water, and that’s exactly what the Catalyst team is doing.”


Improve Awareness
Increase New Followers
Drive Incremental Revenue

Strategy and Execution

Diversified Ad Formats, Advanced Targeting & More

The solution was to activate a three-phase paid social campaign within the WeChat ecosystem, utilizing a diverse range of ad formats, constant testing and optimization, advanced targeting, and locally developed creative.

Each phase of the campaign had specific objectives and targets based on previous WeChat campaigns and industry benchmarks.

Phase 1

Drive awareness and acquire new followers

Catalyst leveraged the Image Card ad unit, allowing users to follow the client’s WeChat account from the point of exposure. We also utilized keyword and geographical insights from Baidu search campaigns to inform our precision targeting strategy.

Phase 2

Deepen engagement and remarket to newly acquired followers and top performing audience segments

We implemented WeChat’s Video Moment ads to connect with users on an emotional level. Using compelling video creative, we illustrated how the brand’s solutions can help the target audience solve their challenges and address their needs.

Phase 3

Drive additional followers and deepen audience penetration

Catalyst leveraged the Follower Recruit Banner Ad, testing multiple creatives and strategically activating them when awareness was likely the highest based off insights collected from the first two phases.


Each phase of the campaign shattered goals and outperformed expectations for all metrics and KPIs.

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Transforming Paid Social Performance

Paid Social

Results Included

  • 273% increase in followers compared to the week prior to media launching
  • 10x improvement in cost per follower compared to client’s previous WeChat campaigns
  • 192% increase in revenue via WeChat Pay
  • 177% rise in new order volume

More Results

  • 11.5M video views
  • 66% increase in revenue over Phase 1 driven by Video Moments Ads
  • 183% rise in order volume over Phase 1

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Visit our case study library for more examples of Catalyst’s work and results.

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