Rosi Dineva

Rosi Dineva

Digital Strategist

Rosi is a Digital Strategist at Catalyst where she works on developing new business. Prior to that, Rosi led the paid search team who manages the largest beauty brands at Catalyst. She began her paid search career at Mediavest after graduating from Northeastern University. Rosi is passionate about everything digital and spends her free time with family and friends.

All Stories By: Rosi Dineva

Catalyst Google Dynamic Search Ads (DSA) POV

What are Google Dynamic Search Ads (DSAs)? Google’s Dynamic Search Ads (DSAs) use the content of an advertiser’s website to help better target the advertiser’s paid search ads. These ads automatically generate ad headlines based on a user’s search query and the advertiser’s website content. When a Google user searches a term that closely aligns … Continue Reading