Ryan Coffey

Ryan Coffey

Paid Search Specialist

Ryan Coffey is a Paid Search Specialist at Catalyst where he develops initial keyword and creative text ad strategies for paid search campaigns, along with running diagnostic checks and implementing optimization tactics to improve account performance. Prior to Catalyst, Ryan graduated from the University of New Hampshire with a Bachelor’s degree in civil engineering and worked as an Engineering Technician, where he provided quality assurance on construction projects. When not working in search or reading Civil Engineering magazine, he enjoys watching sports and playing music.

All Stories By: Ryan Coffey

Send a Message with Location Targeting

Advanced location targeting in AdWords gives advertisers total control over where their ads show, with the option of using unlimited target locations. Not only does this setting allow advertisers to pick and choose areas to see their ads based on a business’s logistics, but also allows them to tap into potential interests of their customers … Continue Reading