Meghan Lavin

Meghan Lavin

All Stories By: Meghan Lavin

4 Tips for Navigating the New World of Omnichannel Commerce & Retail Media

Uncover Shopper, Platform, & Advertiser Insights from Catalyst & Kantar’s Landmark Ecommerce Study It’s the era of omni-commerce. Consumers today are shopping across an increasingly long list of online channels and platforms. From search engines to social media platforms, and from retailer sites to last mile delivery services, there are more ways than ever to … Continue Reading

Mobile App Demand is Surging. Are You Ready?

Full funnel marketing for mobile apps has never been more important. Mobile downloads are surging across multiple categories and verticals. The COVID-19 crisis has consumers staying home and relying on apps for food delivery, online education, physical fitness, entertainment, and more. Though our new reality of social distancing and remote working has dramatically accelerated mobile … Continue Reading

GroupM at WPP Commerce 2020

GroupM Talks Amazon, Cookies, & More at WPP Commerce 2020. WPP’s Commerce event is an immersive two-day experience that delivers a comprehensive overview of the commerce sector in addition to bringing together a network of partners and allies to help marketers effectively lead commerce initiatives for their brands. Many advertisers and agencies both use the … Continue Reading