Lena Shiota

Lena Shiota

Paid Search Specialist

Lena Shiota is a Paid Search Specialist at Catalyst with Paid and Organic experience in the pharmaceutical, CPG and luxury cruise industries. She uses her experience to provide her clients with strategic recommendations and optimization techniques to help build their brand. Lena hails from New York City, but now considers Boston her home after graduating from BC’s Carroll School of Management. She was a competitive swimmer for most of her life, and maintains her love of swimming and all water sports today.

All Stories By: Lena Shiota

Bing Expanded Text Ads to Become Widely Available by December

Shortly after Google announced bringing Expanded Text Ads (ETAs) to AdWords, Bing quickly jumped on the bandwagon announcing they too will eventually support this new, longer form of text ads. For a refresher on Google ETAs, see our previous blog post. While Google ETAs are now available to all advertisers, Bing ETAs are currently in … Continue Reading

Google Maps Local Search Ads: Understanding The New Look

Google shared some big changes during their Performance Summit last month, including updates to local search results and Google Maps, with their main focus being on mobile. About 50% of all searches made on Google annually are via mobile devices. Of those, a third are location-related queries. This statistic poses a huge opportunity for businesses … Continue Reading