Lindsay Ford

Lindsay Ford

Digital Strategist

Lindsay Ford is a Digital Strategist at Catalyst with extensive organic search experience helping CPG and small business clients. She uses her expertise to develop organic search strategies that address important business objectives and are fully integrated with other digital marketing channels. Lindsay is a Massachusetts native and current resident of the greater Boston area. She is also a proud graduate of Northeastern University and enjoys running and traveling in her spare time.

All Stories By: Lindsay Ford

Don’t Miss The 2017 Marketing Metrics & Analytics Summit

Why Attend the Summit? This is Insight Exchange Network’s first year offering the Marketing Metrics & Analytics Summit, but there are a lot of great reasons to add this one to your 2017 conference list. The event, which takes place in New York City from April 26 – 27, will feature a variety of industry … Continue Reading

The Vega Awards & MetaVision Media’s Winning Entry

Catalyst is proud to announce that MetaVision Media, one of Catalyst’s GroupM sister agencies, took home the 2016 Vega Digital Arcturus award in the culture and lifestyle social media sub-category. Huge congratulations to everyone on the MetaVision team! What Are the Vega Awards? The Vega Awards are a celebration of excellence in digital media, providing … Continue Reading

Social Media Week New York: A Can’t Miss Social Event

Registration for Social Media Week NYC is open, and Catalyst is excited to announce that Kieley Taylor, Practice Director, Paid Social for GroupM/Catalyst will be bringing her wealth of knowledge and expertise to the SMW stage! Kieley will be providing the audience with actionable strategies for search and social integration. Here’s a preview of Kieley’s … Continue Reading

SEMPO Session Recap: Art Meets Insight

Couldn’t make it to Catalyst’s SEMPO breakfast event? No problem! Today we’re recapping Paul Shapiro’s very helpful data visualization session. We’ll summarize his actionable tips for using compelling visuals to illuminate data insights and trends. What is Data Visualization and Why Should You Care? Shapiro began his session by defining data visualization. For marketers, data … Continue Reading

Retail Boost Recap: Insights to Fuel Digital Retail Strategies

Is your digital retail strategy feeling a bit stale? Our Retail Boost recap series is here to help! At our inaugural Retail Boost event, Catalyst and Bing united digital marketing thought leaders and brand marketers to discuss tips, insights, and strategies to boost digital marketing results. Thom Arkestaal, Agency Marketing Lead at Bing, kicked off … Continue Reading

Retail Boost Recap: How to Maximize Your SLA/PLA Campaign ROAS

Couldn’t make it to Catalyst and Bing’s Retail Boost event in Boston? No worries, we’re summarizing all of the event’s highlights on our blog through our Retail Boost Recap series. Today we’re recapping our SLA/PLA panel and reviewing our expert panelists’ tips for maximizing return on ad spend (ROAS) on product listing ads. These tips … Continue Reading

Two Common Mobile Site Mistakes that Harm User Experience

Although responsive design sites are becoming increasingly common, separate mobile websites are still commonly used. Mobile sites can be a great way to improve user experience (UX) if they are utilized correctly. However, poorly designed or functioning mobile sites can end up harming UX by frustrating users and barring them from accessing the pages or … Continue Reading