Joe Frantel

Joe Frantel

Associate Director of Paid Search & Social

Joe Frantel is an Associate Director of Paid Search and has been at Catalyst since 2013. He has worked across many CPG brands, managing accounts on everything from Google and Bing to Facebook and Pinterest. Joe graduated from Bentley University in 2012, where he swam competitively, and he continues to coach there today.

All Stories By: Joe Frantel

Pinterest Expands Targeting Options To Rival Facebook and Twitter

Social media platform Pinterest has introduced new targeting options to allow advertisers the opportunity to connect with purchase-minded consumers. In the past, advertisers have only been able to target based on demographic data such as gender, keywords and interests. While this has allowed companies to reach a relevant user base, it didn’t necessarily translate into … Continue Reading

Boosting Brand Awareness With Bing Rich Ads In Search

One of the perks of using Bing Ads comes from Rich Ads In Search (RAIS). RAIS advertisements allow companies to provide more information on products and deeper links to their website, as well as include pictures or videos to further engage the customer. When used properly, these ads can greatly improve your return on advertising … Continue Reading