Catalyst Team

Catalyst Team

All Stories By: Catalyst Team

(WEBINAR) SEO & Ecommerce: 6 Tips for Optimizing Product Pages

Join us for our new webinar with OnCrawl as we explore how to up your ecommerce game with SEO. Ecommerce is experiencing unprecedented growth with consumers shopping online more than ever before. Don’t miss out on this opportunity for more customers and new sales just because your SEO isn’t up to snuff. There’s never been … Continue Reading

Original Research: The State of Ecommerce 2021

The New World of Omnichannel Commerce & Retail Media The ecommerce channel has delivered consistent double-digit year-over-year growth prior to COVID-19, and Kantar projects 2020 to be the strongest year yet with +22% growth driven by the massive shift from offline to online. It’s with this backdrop that Catalyst and Kantar release new original research: … Continue Reading

Catalyst Employee Spotlight: Eric Mandell

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

Balancing Top & Bottom Funnel Content for Better Business Results

Content is an integral part of any marketing strategy or program. Content brings awareness to your products or services, enables research and consideration, and ultimately, compels audiences to convert. But, too often, marketers take an unbalanced approach to content creation – either focusing too much on content for the top of the funnel or bottom … Continue Reading

Catalyst POV: Google Launches Organic Listings within Google Shopping

This week, Google officially started rolling out organic product listings within the Google Shopping tab, opening the door for retailers to further showcase product lines. This change was planned for later this year, as a way for Google to be more competitive with Amazon, who has continued to grow their share of product searches and … Continue Reading

Performance Marketing Perspective: Interview with Catalyst’s William Álvarez

In Catalyst’s “Performance Marketing Perspective” blog series we’re interviewing thought-leaders and experts from across our team to weigh in on changes, opportunities, and challenges in performance marketing. You’ll hear from paid search directors, SEO managers, programmatic leaders, and more as we share how brands can maximize the success of their performance marketing campaigns. Today’s post … Continue Reading

Performance Marketing Perspective: Interview with Catalyst’s Chris Cloney

In Catalyst’s “Performance Marketing Perspective” blog series we’re interviewing thought-leaders and experts from across our team to weigh in on changes, opportunities, and challenges in performance marketing. You’ll hear from paid search directors, SEO managers, programmatic leaders, and more as we share how brands can maximize the success of their performance marketing campaigns. Today’s post … Continue Reading

WEBINAR SERIES: Reignite Your Business with Performance Marketing

Join our two-part webinar series as we discuss how to use performance marketing to fuel your business reopening. PART TWO: 4 Ways to Fuel Your Reopening Part two has concluded. You can view the webinar slides here & the recording here.  The COVID-19 crisis has forever changed how consumers engage with brick and mortar businesses. … Continue Reading

Performance Marketing Perspective: Interview with Catalyst’s Jennifer Kenyon

In Catalyst’s “Performance Marketing Perspective” blog series we’re interviewing thought-leaders and experts from across our team to weigh in on changes, opportunities, and challenges in performance marketing. You’ll hear from paid search directors, SEO managers, programmatic leaders, and more as we share how brands can maximize the success of their performance marketing campaigns. Today’s post … Continue Reading

TechSEO Boost 2020 Event Update

TechSEO Boost Postponed To our TechSEO Boost Community, First, we hope everyone is staying healthy and sane during these incredibly difficult times. From battling sickness to adjusting to remote working, we know that everyone is confronting new challenges on a daily basis. Stay strong. Stay safe. Given the ongoing COVID-19 crisis and uncertainty about when … Continue Reading