Catalyst Team

Catalyst Team

All Stories By: Catalyst Team

Catalyst Employee Spotlight: Meghan Lavin

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

CPG MARKETERS: Is Your Commerce Program Ready for Q4?

Make the most of Q4’s commerce boom by shoring up your performance marketing strategy. Check out Catalyst’s Q4 checklist for helpful reminders as you plan for year-end and build momentum for 2021. Be Accessible, Helpful, & Nimble Across Key Ecommerce Platforms: Optimize PDPs to elevate quality scores, using captivating images and insights from customer reviews … Continue Reading

State of eCommerce 2021 | Evolving Shopper Expectations Infographic

Catalyst and Kantar conducted a landmark study, The State of Ecommerce 2021, that identifies opportunities and challenges of the fast-growing ecommmerce industry based on perspectives from shoppers, marketers, retailers, and technology partners. This is the second in a series of infographics that highlight key insights from the study. (You can find the first infographic in … Continue Reading

Catalyst Employee Spotlight: Anthony Quagliata

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

State of eCommerce 2021 | 9 Key Takeaways Infographic

The ecommerce channel has delivered consistent double-digit year-over-year growth prior to COVID-19, and Kantar projects 2020 to be the strongest year yet with +22% growth driven by the massive shift from offline to online. It’s with this backdrop that Catalyst and Kantar conducted a landmark study, The State of Ecommerce 2021. The study includes perspectives … Continue Reading

2020 Google Ads Product Launch & Announcements

Every spring Google holds their annual marketing partner-and-agency summit, focused on product and organizational roadmaps, client success stories, and perspectives in relevant areas. 2020 was different, the world changed, and GML 2020 was taken online through a series of videos called The Update. Here are this year’s latest announcements and themes. BETTER CUSTOMER DATA This … Continue Reading

Catalyst Employee Spotlight: William Álvarez

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

(WEBINAR) SEO & Ecommerce: 6 Tips for Optimizing Product Pages

Join us for our new webinar with OnCrawl as we explore how to up your ecommerce game with SEO. *This webinar had ended. Please watch the recording below.* Ecommerce is experiencing unprecedented growth with consumers shopping online more than ever before. Don’t miss out on this opportunity for more customers and new sales just because … Continue Reading

Original Research: The State of Ecommerce 2021

The New World of Omnichannel Commerce & Retail Media The ecommerce channel has delivered consistent double-digit year-over-year growth prior to COVID-19, and Kantar projects 2020 to be the strongest year yet with +22% growth driven by the massive shift from offline to online. It’s with this backdrop that Catalyst and Kantar release new original research: … Continue Reading