Frank Vitovitch

Frank Vitovitch

SEO Practice Director, GroupM

Frank Vitovitch is the SEO Practice Director for GroupM. Frank defines the organic search process, creates the agency’s SEO offerings, develops campaign strategies and oversees talented teams of SEO Managers and Directors. Prior to serving this role, Frank previously held the position of Organic Search Director and Account Director at GroupM where he worked with clients in a range of industries including CPG, travel, energy, and telecommunications.

All Stories By: Frank Vitovitch

Mobile First Index: Google Says Wait Until 2018

Last fall at his keynote at Pubcon, Gary Illyes sent the SEO world into a frenzy when he announced that Google would be launching a mobile first index and begin maintaining a secondary desktop index. Eight months later we’re still no closer to that mobile first index launching. This week at SMX Advanced Illyes said that it will now … Continue Reading

Google Updates Influencer Linking Guidelines: What You Need to Know

Google regularly updates its guidelines for linking practices in order to reduce the amount of manipulation of links for the purposes of influencing search engine rankings.  For years Google has penalized brands and websites who have engaged in any paid linking practices involving the exchange of money for the sole purpose of obtaining links.  On … Continue Reading

Google’s Mobile Update – Are You Prepared?

 What Is This Update? At the end of February, Google announced that they will be rolling out an algorithm update specifically aimed at improving mobile search results by using its mobile-friendliness determination as a ranking factor. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect … Continue Reading

Panda 4.0 Analysis

The latest update to Google’s Panda algorithm was rolled out two weeks ago. In the case with all major algorithm updates, there have been a few studies released on both the winners and losers from various sources. I won’t name companies  from the lists but I did take a look at the lists to see … Continue Reading

Google’s Panda 4.0 and Payday Loan Algorithm Update

On Tuesday, May 20 Google head of webspam, Matt Cutts, announced that Google had begun rolling out a major Panda update which he referred to as Panda 4.0. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 Originally released into in February 2011, “Panda” has been targeting … Continue Reading