Craig DeTora

Craig DeTora

Senior Paid Search Manager

Craig is a Senior Paid Search Manager at Catalyst and has over five years of digital marketing experience. During his career, Craig has worked with companies in CPG, Technology, E-Commerce and Pharmaceutical fields, and has helped them maximize their paid search programs to drive business results.

All Stories By: Craig DeTora

January 2019: What’s New in The Amazon Advertising UI?

Dynamic Bidding, Placement Bid Adjustments, Placement Performance Reporting, New-To-Brand Metrics and Portfolios. There’s a lot new with the Amazon Advertising UI for 2019! In this post I’ll break down some of the most valuable and interesting changes. Dynamic Bidding New campaign optimization settings (Dynamic bids – down only, Dynamic bids – up and down, and … Continue Reading

Amazon Advertising Update: New Sponsored Products Targeting Types

Amazon Advertising, formerly known as Amazon Marketing Services, has expanded the targeting capabilities of its most popular campaign type, Sponsored Products. Introducing Category & Product Targeting for Sponsored Products Previously, Sponsored Products had only two targeting types: Automatic and Manual. Automatic targets keywords and products that are similar to the product that you are promoting. … Continue Reading

Amazon Attribution: Catalyst POV

What is Amazon Attribution? Amazon Attribution is a new, cross-channel media measurement solution for brands that sell on Amazon. This will provide advertisers with on-demand access to sales impact analysis for non-Amazon media channels. It enables you to see ad-attributed metrics for your search, display, and video campaigns. Which metrics will you be able to … Continue Reading

The Updated Amazon Advertising Interface: 3 New & Helpful Features for Advertisers

The Amazon Advertising interface has a new look! Last week, Amazon rolled out a completely revamped Amazon Advertising interface, which is their second interface update this year. Last summer, the Amazon Advertising interface lacked basic functionality like a date range filter and self-service reporting capabilities. Amazon incorporated those features in January 2018, and while the … Continue Reading

Are You Ready to Advertise on Prime Day?

Amazon Prime Day is right around the corner. This year Prime Day will start on Monday, July 16 at 3pm ET and will run through July 17. It’s no secret that Prime Day is a growing phenomenon, and last year, it was surpassed only by Cyber Monday as Amazon’s biggest shopping day ever. In 2017, … Continue Reading

Amazon Advertising Product Update

Amazon Advertising Product Update: Sponsored Products Placements Now Live In Prime Pantry Amazon Advertising has rolled out sponsored products placements within the Prime Pantry experience. There will be two sponsored placements in Pantry – a search results placement above organic product listing, and a product detail page (PDP) placement. Prior to this change, you were … Continue Reading

Driving Business Results with Criteo

Every Tuesday Catalyst invites the best-of-the-best in digital marketing to participate in our Trailblazer Tuesday lunch and learn series. From search engines to social platforms, to industry-leading tools and partners, we open our doors to innovators, experts, and trailblazers and learn about their cutting-edge capabilities.     On Tuesday, March 6th the team from Criteo … Continue Reading