Cara deBeer

Paid Search Director

Cara deBeer is a Paid Search Director at Catalyst and has over ten years of search experience in verticals spanning the gamut from tech to travel to pharma. She’s passionate about transforming reams of data into improved ROI for clients and holistic recommendations that ensure the search strategy meets the organization’s larger objectives. Cara is a graduate of Edinburgh University, where she learned that real whisky is spelled without an 'e.'

All Stories By: Cara deBeer

Walk Through of SA360 RSA Conversion Tracking Implementation (plus bonus Marin how-to!)

Catalyst’s Cara deBeer attended SMX West 2019 to join the insightful paid search panel “Ad Testing In A Multi-Format World.” As part of the panel, Cara focused on how to analyze and understand RSA performance by examining important KPIs. In her presentation, Cara discusses how to implement SA360. Here is her step-by-step guide for implementing … Continue Reading

POV on Google’s Latest Changes to Exact Match

Need to Know Significant changes are coming to Google’s exact match, impacting function words & word order. Advertisers in heavily regulated verticals (e.g. legal, financial, and pharmaceutical) are more likely to be affected. Proactive negative keyword curation will be critical for advertisers & agencies moving forward. History on Match Types To fully understand this latest … Continue Reading

5 Reasons to Run Paid Search When You’re Already #1 in Organic Search

“We’re already winning organically, so why should we run paid search?” During my career as a search marketer I’ve received this question more times than I can count. So I was surprised to find that this topic is not very well covered on blogs and industry sites. There are quite a few pieces on SEM … Continue Reading

An Overview of Google Analytics 360 Suite

During its annual Performance Summit, Google revealed many new product features. As part of the updates, Google announced that it is uniting its six enterprise analytics products under one common brand, Google Analytics 360 Suite. In this blog post, we’ll talk about the Google Analytics 360 Suite and what it means for advertisers. What Is … Continue Reading