Catalyst Team

Catalyst Team

Catalyst is a leading search marketing agency. We are the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing.

What makes Catalyst different is INNOVATION. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive than ever. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.

All Stories By: Catalyst Team

9 SEO Tips For a More Successful Site Migration

Site migrations are one of the scariest and most burdensome tasks for anyone to undertake, whether you’re a developer, SEO, advertiser, or site owner. It goes without saying that almost every migration is going to have its hiccups. Below, I’ve outlined nine SEO tips below that will hopefully save you time and prevent potential headaches. … Continue Reading

Do You Know Your Audience? Content Strategy Ideas for Big Brands

Budgets for content marketing grew to $44 billion in 2013, so it’s clear that many companies and their marcom departments are making content development a priority. Others, however, are left wondering why there is so much focus on it. Developing and publishing effective content on a regular basis can increase brand awareness, establish you as … Continue Reading

Android’s New Feature Paves Way for Apps Replacing Web

Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. So why would websites still be necessary in such a world? ... Continue Reading

In 2015, Mobile and Local will Finally Be One and the Same

With another three months left in the year, some might say it’s too early to begin predictions for major local SEO trends in 2015; but I say, if Wal-Mart can put out Christmas decorations on October 1st, then I can think about what might happen to the local niche in the SEO universe now. What’s … Continue Reading

Google Penguin Update: Highlights from SMX East

SMX was a whirlwind of panels on content strategy, native advertising, PPC, JSON-LD, structured data, and more. A few highlights were Matt Van Wagners’ (@mvanwagner) hilarious and extremely approachable “Paid Search Fundamentals,” as well as Catalyst’s own Benjamin Spiegel (@nxfxcom) and his presentation on the future of retargeting that combines social, CRM, display, TV, and … Continue Reading

Internet Marketing News September 2014 Recap

Happy October! Here is an overview of the top internet marketing news stories of September 2014. Google Google rolled out a new ad extension, Callouts, which allows advertisers to display additional text like special offers without needing to add a link to a landing page. There is a change in how ad extensions will display … Continue Reading

E-Commerce Insights from HookLogic CEO Jonathan Opdyke

Welcome to the latest installment of Catalyst’s Digital Tech Innovation Series, in which we interview the technology movers and shakers in the digital marketing industry. Today’s interview is with HookLogic Co-Founder and CEO Jonathan Opdyke. HookLogic is a leader in e-commerce performance marketing solutions, powering integrated, native advertising and promotional programs across many of the … Continue Reading