Catalyst Team

Catalyst Team

Catalyst is a leading search marketing agency. We are the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing. What makes Catalyst different is INNOVATION. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive than ever. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.

All Stories By: Catalyst Team

In 2015, Mobile and Local will Finally Be One and the Same

With another three months left in the year, some might say it’s too early to begin predictions for major local SEO trends in 2015; but I say, if Wal-Mart can put out Christmas decorations on October 1st, then I can think about what might happen to the local niche in the SEO universe now. What’s … Continue Reading

Google Penguin Update: Highlights from SMX East

SMX was a whirlwind of panels on content strategy, native advertising, PPC, JSON-LD, structured data, and more. A few highlights were Matt Van Wagners’ (@mvanwagner) hilarious and extremely approachable “Paid Search Fundamentals,” as well as Catalyst’s own Benjamin Spiegel (@nxfxcom) and his presentation on the future of retargeting that combines social, CRM, display, TV, and … Continue Reading

Internet Marketing News September 2014 Recap

Happy October! Here is an overview of the top internet marketing news stories of September 2014. Google Google rolled out a new ad extension, Callouts, which allows advertisers to display additional text like special offers without needing to add a link to a landing page. There is a change in how ad extensions will display … Continue Reading

E-Commerce Insights from HookLogic CEO Jonathan Opdyke

Welcome to the latest installment of Catalyst’s Digital Tech Innovation Series, in which we interview the technology movers and shakers in the digital marketing industry. Today’s interview is with HookLogic Co-Founder and CEO Jonathan Opdyke. HookLogic is a leader in e-commerce performance marketing solutions, powering integrated, native advertising and promotional programs across many of the … Continue Reading

5 Ways The Apple Watch Changes Marketing

The long awaited Apple Watch is finally here. Yes, it looks amazing. Yes, it is expensive. And, yes, it’s not really a necessity, but people will buy it anyway.As wearables go mainstream, marketers will need to adjust their marketing tactics to account for the new ways consumers will engage with this shiny new technology. ... Continue Reading

The Good, the Bad, and the Ugly of Optimizing Search Partners

Google Search Partners, through AdWords, provides advertisers with a vast assortment of different sites where your ads can appear. This allows advertisers to extend the reach of their ads across an array of sites with which Google has partnered. Extended reach – sounds like something all advertisers should be chomping at the bit for, right? … Continue Reading

Online Advertising Insights from Swoop CEO Ron Elwell

We continue Catalyst’s Digital Tech Innovation Series, in which we interview the technology movers and shakers in the digital marketing industry, with today’s interview of Ron Elwell, Founder and CEO of online advertising innovator Swoop. After spending 20 years as an executive working with various speech and language technologies, Ron has spent the last decade working in online … Continue Reading

Internet Marketing News August 2014 Recap

Happy September! Here is an overview of the top internet marketing news stories of August 2014. Google Google authorship is officially dead with the removal of images and names from their search results. In addition, Google removed author stats within Google Webmaster Tools. It is still unclear how this will affect Author Rank or Google+. … Continue Reading

How Yelp Works and What’s New?

Just 3 months ago I departed Boston with the excitement of moving to New York. I have found NYC to be truly different than Boston when it comes to entertainment. New York contains a variety of diverse restaurants and boutique stores, a multitude of flea markets and street vendors and a plethora of large shopping … Continue Reading