Catalyst Team

Catalyst Team

Catalyst is a leading search marketing agency. We are the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing. What makes Catalyst different is INNOVATION. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive than ever. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.

All Stories By: Catalyst Team

Google Updates Influencer Linking Guidelines: What You Need to Know

Google regularly updates its guidelines for linking practices in order to reduce the amount of manipulation of links for the purposes of influencing search engine rankings.  For years Google has penalized brands and websites who have engaged in any paid linking practices involving the exchange of money for the sole purpose of obtaining links.  On … Continue Reading

Catalyst Receives Highest Score For Current Offering In Forrester Search Marketing Wave™

Forrester Names Catalyst a Strong Performer in Search Marketing Agencies Report In the newly released report: “The Forrester Wave™: Search Marketing Agencies, Q1 2016”, Catalyst received the top scores possible for paid search, market research, media, and reporting and analytics. In the report, Forrester cites Catalyst’s “leader-level organic visibility, paid search, and biddable media support.” … Continue Reading

Black Box Pharma Paid Search Ads and Removal of Vanity URLs

Marketing in the pharmaceutical industry has always been heavily legislated and restricted, with the FDA limiting what companies may say in advertisements. Nevertheless, Google will now provide several changes to pharmaceutical “black box” paid ads. What are “Black Box” drugs? The FDA can require a pharmaceutical company to place a boxed warning on a prescription … Continue Reading

Why Pay For GUIs Instead Of APIs?

If you currently use data to help grow your business, you will inevitably end up in a conversation as a manager or director that begins with, “What’s the difference between an API and a UI agreement, and why are the pricing models so different?” ... Continue Reading

Internet Marketing News May 2015 Recap

Happy June! Here is an overview of the top Internet marketing news stories of May 2015. Google In an effort to compete with Apple Pay, Google has introduced Android Pay. This will allow people to use a single tap to pay for things either in apps or in store. Google Wallet will shift to allowing … Continue Reading

Bing’s App-Linking Tags Advance SEO

Let's play a quick game. I'm going to guess at least 10 apps you probably have on your phone. If I get at least five right, you owe me a hypothetical cookie, and if I get less than five right, I owe you a hypothetical cookie. ... Continue Reading

What Does Winning In Search Look Like?

One of the most frequent questions we get from our clients is, “What does winning in search look like?” Although it would be nice to have a universal response for every client, the problem is that the answer is vastly subjective. ... Continue Reading