Catalyst Team

Catalyst Team

Catalyst is a leading search marketing agency. We are the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing. What makes Catalyst different is INNOVATION. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive than ever. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.

All Stories By: Catalyst Team

Catalyst Joins Marketing Land’s #Hashtag Bowl

The big game is almost here! And what are we looking forward to even more than the Pats and Falcons going head-to-head in Super Bowl LI? The ads, of course! Catalyst is particularly excited this year because our own Head of Marketing & Business Development, Kerry Curran, will be participating in Marketing Land’s Hashtag Bowl! … Continue Reading

App Indexing Cheat Sheets

A quick reference guide to setting up your website for app indexing and deep linking Having content inside your app indexed by a search engine, like content on your website, gives your app content visibility in Google, Apple Spotlight and Bing mobile search results. When content on your website is also available in your app, … Continue Reading

Catalyst to Sponsor SMX West 2017

Join Us at SMX West! Catalyst is proud to announce that it is the Paid Search Track Sponsor of SMX West 2017. SMX West is one the world’s leading search engine marketing conferences and expos. The event provides a comprehensive deep-dive into the latest SEO and Paid Search strategies and tactics, with more than 50 unique sessions over three days. SMX West attracts a veritable … Continue Reading

Catalyst Recognized with Elite Status in New Bing Partner Program

As part of the expansion of the Bing Partner Program, Microsoft named Catalyst as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. As an Elite Partner to Bing Ads, the world’s number two search advertising provider, … Continue Reading

Marketing Events & Conferences: November 2016 Recap

2016 is coming to an end, but the Catalyst team isn’t slowing down! Conferences, industry events, and award ceremonies are keeping our team on the move. Here’s a summary of what we have we been up to! US Search Awards Catalyst concluded awards season by attending the US Search Awards in Las Vegas, Nevada. Catalyst … Continue Reading

Google Penguin Update

What Is Penguin? The Penguin algorithm was introduced in 2012 as a way for Google to fight against spam and manipulative links – those links that have been built for the sole purpose of impacting organic search rankings.  Before Google introduced Penguin, “bad” links were essentially just devalued.  However, after the release in 2012, they … Continue Reading

Retail Boost Recap

Did you miss Catalyst and Bing’s inaugural Retail Boost event in Boston? No worries, we have you covered with our Retail Boost Recap series. We’ll be posting highlights from each of the Retail Boost panels and presentations to get you up-to-speed on what you missed. Retail Boost united digital marketing thought-leaders and retail industry experts … Continue Reading

Catalyst Joins Google and Bing as Premier Sponsors of SMX East 2016

Join Us at SMX East! Catalyst is proud to announce that it is a Premier SMX East 2016 sponsor, together with Google and Bing. SMX East is the world’s largest search engine marketing conference and expo. The event provides a comprehensive deep-dive into the latest SEO and Paid Search strategies and tactics, with more than 60 unique sessions over three days. … Continue Reading