Catalyst Team

Catalyst Team

Catalyst is a leading search marketing agency. We are the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing. What makes Catalyst different is INNOVATION. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive than ever. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.

All Stories By: Catalyst Team

Google Site Search POV

What is Google Site Search? Google Site Search is a Google product that allows brands and advertisers to apply Google’s search technology to their own sites. It acts as a search engine for an advertiser or publisher’s website content, but without any Google branding, ads, or links away from the site. Features include options for … Continue Reading

Lauren de Vlaming Appointed Co-Chair of 4A’s Social Media Committee

Catalyst is proud to announce that our Social Group Director, Lauren de Vlaming, has recently been appointed as co-chair of the 4A’s Social Media Committee. Congratulations, Lauren! More on the 4A’s and its Social Media Committee The 4A’s was founded in 1917 as a national trade association to represent U.S. advertising agencies. Today, it’s an … Continue Reading

Catalyst Google Dynamic Search Ads (DSA) POV

What are Google Dynamic Search Ads (DSAs)? Google’s Dynamic Search Ads (DSAs) use the content of an advertiser’s website to help better target the advertiser’s paid search ads. These ads automatically generate ad headlines based on a user’s search query and the advertiser’s website content. When a Google user searches a term that closely aligns … Continue Reading

Catalyst & MetaVision Selected as Shorty Award Honorees

Catalyst Wins Gold & MetaVision Wins Silver in the 9th Annual Shorty Awards Congratulations are in order! Catalyst has taken home the Gold Honor in the 9th Annual Shorty Awards for our work on the BEHR Dream Tiny campaign! The campaign may have been about dreaming tiny, but it delivered results in a big way. Check … Continue Reading

How New Voice Search Technologies Affect SEO

Voice search is becoming a category of its own in the SEO world. In order to understand how to cater to new and evolving voice search technologies, you need to understand more about how the technology works and how each voice search assistant performs differently, just as different search engines do. According to the U.S. … Continue Reading

Catalyst & Retail: What’s New

Catalyst’s retail experts have been hard at work, publishing fresh, new digital marketing insights and speaking at various industry events around the country. Check out our latest search and social content for the retail industry! Search Data Can Improve Offline Retail Results Andrew Ruegger, Catalyst’s Head of Data Science, shares tips with Internet Retailer for using … Continue Reading

Digital Boost 2017 Recap

On March 16, 2017, Catalyst and Yahoo co-hosted Digital Boost, an event that united digital marketing experts and thought-leaders to discuss search and programmatic insights and innovation. Here’s what you missed! Search & Programmatic in the Post-Digital World Presented by Susan Bidel, Forrester Consulting Search continues to comprise a significant portion of digital investment and … Continue Reading

Catalyst to Sponsor SMX Advanced 2017

JOIN US AT SMX ADVANCED! Catalyst is proud to announce that we are the Paid Search Track Sponsor of SMX Advanced 2017. SMX Advanced is one of the world’s leading search engine marketing conferences and expos. It is the only conference designed exclusively for experienced search marketers. Sessions are fast-paced and Q&A-packed, providing a comprehensive deep-dive into the latest SEO and … Continue Reading

Hats Off to Catalyst & GroupM’s Shorty Award Finalists!

Catalyst is thrilled to announce that we’ve been selected as a finalist in the Shorty Awards for the Home & Décor category. Check out our #BEHRDREAMTINY entry here. Our GroupM sister agencies, MediaCom and MetaVision, also made the cut! See the complete list of Shorty Award finalists. Every year the Shorty Awards honor the best … Continue Reading

Pinterest Launches Search Ads

Pinterest has launched a paid search ad product to monetize product discovery. What’s Changed? On January 31st, Pinterest announced the launch of Pinterest Search Ads. This new product will allow brands to gain visibility against specific search terms when users search them on Pinterest. Visibility will be in the form of a product image – … Continue Reading

Catalyst Joins Marketing Land’s #Hashtag Bowl

The big game is almost here! And what are we looking forward to even more than the Pats and Falcons going head-to-head in Super Bowl LI? The ads, of course! Catalyst is particularly excited this year because our own Head of Marketing & Business Development, Kerry Curran, will be participating in Marketing Land’s Hashtag Bowl! … Continue Reading

App Indexing Cheat Sheets

A quick reference guide to setting up your website for app indexing and deep linking Having content inside your app indexed by a search engine, like content on your website, gives your app content visibility in Google, Apple Spotlight and Bing mobile search results. When content on your website is also available in your app, … Continue Reading