Catalyst Team

Catalyst Team

Catalyst is a leading search marketing agency. We are the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing. What makes Catalyst different is INNOVATION. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive than ever. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.

All Stories By: Catalyst Team

Google AdWords Demographics for Search Ads

Google’s annual Performance Summit was held last week in San Francisco. During the summit, Google unveiled many exciting product changes, including new features and a redesigned AdWords interface. One of the changes is Demographics for Search Ads (DFSA). In this blog post, we’ll explain this update specifically and what it means for advertisers. What Are … Continue Reading

Google AdWords Expanded Text Ads

Google’s annual Performance Summit in San Francisco kicks off today, Tuesday May 24. During the summit, Google announced ten changes, including new product features and a redesigned AdWords interface. One of the changes is expanded text ads. In this blog entry we’ll dive into this change specifically and what it means for marketers. Download our … Continue Reading

Why Search + Social = Success For Brands

Customers Rely On Search & Social To Find and Choose Products Brands are waking up to a world in which their customers have access to more information across more channels than ever before. It’s more complex than ever for brands to choose the right channels to drive discovery, exploration, and post-purchase engagement. Read the joint Catalyst-Forrester whitepaper to uncover … Continue Reading

Google Updates Influencer Linking Guidelines: What You Need to Know

Google regularly updates its guidelines for linking practices in order to reduce the amount of manipulation of links for the purposes of influencing search engine rankings.  For years Google has penalized brands and websites who have engaged in any paid linking practices involving the exchange of money for the sole purpose of obtaining links.  On … Continue Reading

Catalyst Receives Highest Score For Current Offering In Forrester Search Marketing Wave™

Forrester Names Catalyst a Strong Performer in Search Marketing Agencies Report In the newly released report: “The Forrester Wave™: Search Marketing Agencies, Q1 2016”, Catalyst received the top scores possible for paid search, market research, media, and reporting and analytics. In the report, Forrester cites Catalyst’s “leader-level organic visibility, paid search, and biddable media support.” … Continue Reading

Black Box Pharma Paid Search Ads and Removal of Vanity URLs

Marketing in the pharmaceutical industry has always been heavily legislated and restricted, with the FDA limiting what companies may say in advertisements. Nevertheless, Google will now provide several changes to pharmaceutical “black box” paid ads. What are “Black Box” drugs? The FDA can require a pharmaceutical company to place a boxed warning on a prescription … Continue Reading

Why Pay For GUIs Instead Of APIs?

If you currently use data to help grow your business, you will inevitably end up in a conversation as a manager or director that begins with, “What’s the difference between an API and a UI agreement, and why are the pricing models so different?” ... Continue Reading