Catalyst Team

Catalyst Team

Catalyst is a leading search marketing agency. We are the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing. What makes Catalyst different is INNOVATION. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive than ever. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.

All Stories By: Catalyst Team

Marketing Events & Conferences: November 2016 Recap

2016 is coming to an end, but the Catalyst team isn’t slowing down! Conferences, industry events, and award ceremonies are keeping our team on the move. Here’s a summary of what we have we been up to! US Search Awards Catalyst concluded awards season by attending the US Search Awards in Las Vegas, Nevada. Catalyst … Continue Reading

Google Penguin Update

What Is Penguin? The Penguin algorithm was introduced in 2012 as a way for Google to fight against spam and manipulative links – those links that have been built for the sole purpose of impacting organic search rankings.  Before Google introduced Penguin, “bad” links were essentially just devalued.  However, after the release in 2012, they … Continue Reading

Retail Boost Recap

Did you miss Catalyst and Bing’s inaugural Retail Boost event in Boston? No worries, we have you covered with our Retail Boost Recap series. We’ll be posting highlights from each of the Retail Boost panels and presentations to get you up-to-speed on what you missed. Retail Boost united digital marketing thought-leaders and retail industry experts … Continue Reading

Catalyst Joins Google and Bing as Premier Sponsors of SMX East 2016

Join Us at SMX East! Catalyst is proud to announce that it is a Premier SMX East 2016 sponsor, together with Google and Bing. SMX East is the world’s largest search engine marketing conference and expo. The event provides a comprehensive deep-dive into the latest SEO and Paid Search strategies and tactics, with more than 60 unique sessions over three days. … Continue Reading

GroupM Receives Recognition from Marin

Congratulations are in order once again! Deniz Ersoy, a member of the GroupM family, has achieved something that is impossible for most. Deniz recently received a PERFECT score on her Marin Certification Exam. This makes Denise one of only five individuals in the HISTORY of Marin to receive a perfect score. Yes, you read that … Continue Reading

Retail Boost

Ignite Your Digital Strategy Join us at Retail Boost on September 22 to learn innovative ways to increase your online sales, just in time for Holiday 2016! Digital marketing experts from Snapchat, Microsoft,, Forrester, GroupM, Productsup, and more will be sharing strategies for driving online revenue growth this holiday season. Register today! Retail Boost Is a … Continue Reading

Catalyst & GroupM Acknowledged by Google for Search Excellence

Congratulations are in order! This year Catalyst is pleased to announce that not one, but FOUR search marketers from the Catalyst and GroupM family have been awarded the prestigious Agency Search Excellence Award: Caroline Canlas, Account Supervisor, Catalyst Nina Soboczynski, Account Supervisor, Catalyst Lauren Ortwein, Senior Manager, Search & Social, Maxus Jesal Desai, Search Director, … Continue Reading

Visit Catalyst at SMX Social Pro & SMX Advanced

SMX’s annual Social Pro and Advanced conferences are quickly approaching! Both conferences will be held at Seattle’s Bell Harbor Convention Center with Social Pro taking place from Monday, 6/20 – Tuesday, 6/21, and Advanced taking place from Wednesday, 6/22 – Thursday, 6/23. As usual, the Social Pro agenda and Advanced agenda are jam-packed with sessions … Continue Reading

Google AdWords Interface Updates

“Google’s advertising system, AdWords, is being updated and completely redesigned,” stated Samantha Lemonnier, AdWords’ Director of Engineering, at the annual Google summit last week. The user interface (UI) that hosts all of the back end campaign nuts and bolts will be redesigned with intuitive and easy-to-use features. As shown in this screen shot, the new … Continue Reading