Catalyst Team

Catalyst Team

Catalyst is a leading search marketing agency. We are the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing.

What makes Catalyst different is INNOVATION. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive than ever. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.

All Stories By: Catalyst Team

Catalyst & Retail: What’s New

Catalyst’s retail experts have been hard at work, publishing fresh, new digital marketing insights and speaking at various industry events around the country. Check out our latest search and social content for the retail industry! Search Data Can Improve Offline Retail Results Andrew Ruegger, Catalyst’s Head of Data Science, shares tips with Internet Retailer for using … Continue Reading

Digital Boost 2017 Recap

On March 16, 2017, Catalyst and Yahoo co-hosted Digital Boost, an event that united digital marketing experts and thought-leaders to discuss search and programmatic insights and innovation. Here’s what you missed! Search & Programmatic in the Post-Digital World Presented by Susan Bidel, Forrester Consulting Search continues to comprise a significant portion of digital investment and … Continue Reading

Catalyst to Sponsor SMX Advanced 2017

JOIN US AT SMX ADVANCED! Catalyst is proud to announce that we are the Paid Search Track Sponsor of SMX Advanced 2017. SMX Advanced is one of the world’s leading search engine marketing conferences and expos. It is the only conference designed exclusively for experienced search marketers. Sessions are fast-paced and Q&A-packed, providing a comprehensive deep-dive into the latest SEO and … Continue Reading

Hats Off to Catalyst & GroupM’s Shorty Award Finalists!

Catalyst is thrilled to announce that we’ve been selected as a finalist in the Shorty Awards for the Home & Décor category. Check out our #BEHRDREAMTINY entry here. Our GroupM sister agencies, MediaCom and MetaVision, also made the cut! See the complete list of Shorty Award finalists. Every year the Shorty Awards honor the best … Continue Reading

Pinterest Launches Search Ads

Pinterest has launched a paid search ad product to monetize product discovery. What’s Changed? On January 31st, Pinterest announced the launch of Pinterest Search Ads. This new product will allow brands to gain visibility against specific search terms when users search them on Pinterest. Visibility will be in the form of a product image – … Continue Reading

Catalyst Joins Marketing Land’s #Hashtag Bowl

The big game is almost here! And what are we looking forward to even more than the Pats and Falcons going head-to-head in Super Bowl LI? The ads, of course! Catalyst is particularly excited this year because our own Head of Marketing & Business Development, Kerry Curran, will be participating in Marketing Land’s Hashtag Bowl! … Continue Reading

Catalyst to Sponsor SMX West 2017

Join Us at SMX West! Catalyst is proud to announce that it is the Paid Search Track Sponsor of SMX West 2017. SMX West is one the world’s leading search engine marketing conferences and expos. The event provides a comprehensive deep-dive into the latest SEO and Paid Search strategies and tactics, with more than 50 unique sessions over three days. SMX West attracts a veritable … Continue Reading

Catalyst Recognized with Elite Status in New Bing Partner Program

As part of the expansion of the Bing Partner Program, Microsoft named Catalyst as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. As an Elite Partner to Bing Ads, the world’s number two search advertising provider, … Continue Reading

Marketing Events & Conferences: November 2016 Recap

2016 is coming to an end, but the Catalyst team isn’t slowing down! Conferences, industry events, and award ceremonies are keeping our team on the move. Here’s a summary of what we have we been up to! US Search Awards Catalyst concluded awards season by attending the US Search Awards in Las Vegas, Nevada. Catalyst … Continue Reading

Google Penguin Update

What Is Penguin? The Penguin algorithm was introduced in 2012 as a way for Google to fight against spam and manipulative links – those links that have been built for the sole purpose of impacting organic search rankings.  Before Google introduced Penguin, “bad” links were essentially just devalued.  However, after the release in 2012, they … Continue Reading