Catalyst Team

Catalyst Team

Catalyst is a leading search marketing agency. We are the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing. What makes Catalyst different is INNOVATION. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive than ever. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.

All Stories By: Catalyst Team

Catalyst Employee Spotlight: Jim Kensicki

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

Mastering Performance Marketing for your DTC Brand

Casper. Allbirds. Glossier. New and ultra-successful direct-to-consumer (DTC) brands are challenging the world’s legacy brands and creating new models for brand-to-consumer relationships. Their innovation, nimbleness, and speed-to-market paved the way for success, but how will these brands continue to fuel performance? The key will be their performance marketing strategy. DTC advertisers will be challenged to … Continue Reading

TechSEO Boost 2019: Call for Research

The 2018 TechSEO Boost competition shared loads of new ideas and technical SEO findings with the world, so we’re bringing it back for a second year! Calling all technical SEO trailblazers, savvy search scientists, and research extraordinaires! Are you doing innovative SEO experiments or research? Are you rigorously testing new ideas, approaches, strategies, and tactics? … Continue Reading

Catalyst Employee Spotlight: Amy Demers

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

Catalyst’s Beth LeTendre to Lead GroupM Performance Marketing Organization

June 4, 2019 –  Yesterday, GroupM, WPP’s media investment group, announced U.S. leadership changes. Under North America CEO, Tim Castree, GroupM aims to simplify the complexity brought on by media fragmentation and bring clients the most progressive digital, data and performance capabilities as they pursue brand and business growth. As part of these changes, Catalyst … Continue Reading

Catalyst Employee Spotlight: Mariya Ruseva

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

Key Product Updates from Facebook’s F8 Developer Conference

Facebook’s F8 developer conference occurred from 4/30-5/1. At the conference, Facebook announced a number of updates to their “surfaces” during the two day event. Below we will break down the most important updates by product. Instagram: Ability to shop from creators – Instagram users will be able to shop products via product tags in their favorite … Continue Reading

eComm on Tap Happy Hour

**This event has concluded.** Come see what’s on tap at Catalyst and PromoteIQ’s ecommerce happy hour. With the help of top-notch brews and industry experts, we’ll explore how brands can more strategically advertise and promote their products on retailer sites like Amazon, Walmart.com, Kroger.com, Target, and more. From PDP optimization to paid media activations, our … Continue Reading

Catalyst Employee Spotlight: Breanna Cottone

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

Kerry Curran Joins Programming Committee for MediaPost Search & Performance Insider Summit

Congratulations to Catalyst’s Managing Partner of Integration, Kerry Curran. Kerry Curran has recently been selected to join the Programming Committee for MediaPost’s Search & Performance Insider Summit this April in Captiva Island, Florida. In her role on the Programming Committee, Curran will work with MediaPost’s editors to procure expert speakers for the three-day search marketing … Continue Reading

Catalyst Employee Spotlight: Erica McLaughlin

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

Drinks & Diversity Happy Hour

Join Catalyst and Microsoft for a happy hour and networking event dedicated to diversity and inclusion in the workplace. Through a thought-provoking panel discussion, we’ll explore ways that those working in digital and tech can build a culturally rich and diverse workplace. We’ll explore the unspoken institutional and cultural rules that hinder diversity and share … Continue Reading