Catalyst Team

Catalyst Team

Catalyst is a leading search marketing agency. We are the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing. What makes Catalyst different is INNOVATION. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive than ever. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.

All Stories By: Catalyst Team

Catalyst Employee Spotlight: Craig DeTora

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

5 Ways to Dominate Amazon’s Digital Shelf [WEBINAR]

Catalyst and ClickZ’s award-winning Amazon research found that 63% of B2C brands are increasing their Amazon media budget, but only 17% of B2C marketers have a defined Amazon strategy. This means a lot of advertisers are investing in Amazon without a plan. It’s time to change that. Join Catalyst’s new webinar to learn how to … Continue Reading

Five Reasons to Submit Your Research to the TechSEO Boost Research Competition

Calling all technical SEO trailblazers, savvy search scientists, and research extraordinaires! Are you doing innovative SEO experiments or research? Are you rigorously testing new approaches, strategies, and tactics? We want to hear about it! Submit your research or experiment to TechSEO Boost’s 2018 Call for Research for the chance to share your findings and have … Continue Reading

Catalyst Employee Spotlight: Cara deBeer

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

Google Announces Product Updates & New Features

GOOGLE UPDATES: BETTER RESULTS, SIMPLER EXPERIENCES, & STRONGER COLLABORATION Google’s annual performance marketing summit, Google Marketing Live, took place this week in San Jose from July 9th – July 11th. At the conference, Google announced a number of product updates that echo Google’s commitment to better results, simpler experiences, and stronger collaboration. Catalyst’s new POV, … Continue Reading

Catalyst Employee Spotlight: Ryan Coffey

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

TechSEO Boost 2018: Call for Research

Last year’s inaugural TechSEO Boost was a major success. With a sellout crowd in Boston, along with thousands joining by livestream, the event drew a great deal of interest among technical SEO specialists and developers. Even after the event, the content has continued to attract eyeballs, with more than 7,000 video views and approaching a … Continue Reading

Landy Awards 2018: Best Research Initiative

Congratulations are in order! We are proud to announce that Catalyst has won the 2018 Search Engine Land Award for “Best Research Initiative by an Agency” for our Age of Amazon research and report. Catalyst’s Paul Shapiro was also announced as a finalist for Top SEO Contributor to Search Engine Land. What are the Search … Continue Reading

5 Ways to Win More Customers with Local Search

Today’s consumers are on-the-go more than ever before. They are searching for quick and easy access to products, services, and stores in their local area. In fact, according to Google, “near me” searches increased by a whopping 136% in one year alone. This explosion in location based searches is good news for advertisers regardless of … Continue Reading

Catalyst Selected as a 2018 MITX Awards Finalist

Catalyst is proud to announce that it has been selected as a finalist in the 2018 MITX Awards. Catalyst has finalists in the following three categories: Best Use of Social, Integrated Marketing (Product) and Travel, Entertainment and Leisure Marketing. Held annually by the Massachusetts Innovation & Technology Exchange, the awards showcase the latest innovative technology … Continue Reading

Pinterest Pointers: 5 Key Considerations for Getting Started [WEBINAR]

With 175 million active users and 2 billion on-site searches per month, Pinterest is a force to be reckoned with. It’s strengthening its search functionality and advancing its advertising capabilities, presenting significant opportunities for brands of all shapes and sizes to drive awareness and sales. In fact, 55 percent of users shop for new products … Continue Reading