Catalyst Team

Catalyst Team

Catalyst is a leading search marketing agency. We are the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing. What makes Catalyst different is INNOVATION. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive than ever. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.

All Stories By: Catalyst Team

Landy Awards 2018: Best Research Initiative

Congratulations are in order! We are proud to announce that Catalyst has won the 2018 Search Engine Land Award for “Best Research Initiative by an Agency” for our Age of Amazon research and report. Catalyst’s Paul Shapiro was also announced as a finalist for Top SEO Contributor to Search Engine Land. What are the Search … Continue Reading

5 Ways to Drive Traffic & Boost Sales with Local Search Marketing

51% of consumers report searching for local information on their smartphones while on-the-go. This means that local search marketing strategies have never been more important. Regardless of your brick and mortar footprint, brands need best-in-class local search strategies to drive traffic and maximize sales. Unfortunately, building an all-star local strategy isn’t always easy. That’s where … Continue Reading

Catalyst Selected as a 2018 MITX Awards Finalist

Catalyst is proud to announce that it has been selected as a finalist in the 2018 MITX Awards. Catalyst has finalists in the following three categories: Best Use of Social, Integrated Marketing (Product) and Travel, Entertainment and Leisure Marketing. Held annually by the Massachusetts Innovation & Technology Exchange, the awards showcase the latest innovative technology … Continue Reading

Pinterest Pointers: 5 Key Considerations for Getting Started [WEBINAR]

With 175 million active users and 2 billion on-site searches per month, Pinterest is a force to be reckoned with. It’s strengthening its search functionality and advancing its advertising capabilities, presenting significant opportunities for brands of all shapes and sizes to drive awareness and sales. In fact, 55 percent of users shop for new products … Continue Reading

Search Boost

Capitalizing on the Shift to AI AI is here to stay. It’s transforming our world and revolutionizing businesses. In fact, Gartner estimates that by 2020, 85% of customer interactions will be managed without a human. Is your brand prepared to capitalize on this shift? On May 15, 2018, Catalyst and Bing hosted an insightful breakfast … Continue Reading

Catalyst Named a Top Search Agency by Advertiser Perceptions

How do more than 600 leading marketers rate nearly 100 agencies? Advertiser Perceptions, a leader in research-based business intelligence for the advertising industry, recently answered this question in its assessment of agencies across the advertising landscape. In its report, Choosing the Right Ad Agency, Advertiser Perceptions ranks each agency across an array of rating factors. We are honored … Continue Reading

February 2018 Facebook & Instagram Updates

There’s a lot happening at Facebook and Instagram. Read our blog post to learn about the latest changes to the platforms and how these updates can help you maximize business results through social media. GIFs Now Supported in Instagram Stories On Jan. 23, Instagram officially added GIF support to its Stories feature. Users can now … Continue Reading

February 2018 Snapchat Updates & News

2018 is off to an exciting start for Snapchat, including a stellar Q4 earnings report that surprised most of the industry. The social platform has kicked off the year with a long list of updates and changes. Here we’ll summarize some of the most interesting changes and what they could mean for advertisers using the … Continue Reading

Kerry Curran & Jim Kensicki accepted into Forbes Communications Council

Congratulations Kerry & Jim! Kerry Curran, Catalyst’s Managing Partner of Marketing Integration, and Jim Kensicki, Catalyst’s Managing Director of Search and Social, have both been accepted into the Forbes Communications Council, an invitation-only community for communications, public relations, public affairs and media relations executives.  Kerry and Jim join other Forbes Communications Council members, who are … Continue Reading

Paul Shapiro accepted into Forbes Agency Council

Congratulations, Paul! Paul Shapiro, Catalyst’s Director of Strategy and Innovation, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Paul joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get … Continue Reading