Beth LeTendre

Beth LeTendre

Chief Executive Officer

Beth is CEO and Co-Founder of Catalyst, and drives the overall expansion of the organization through organic growth, and strategic acquisitions. During her 19 years of presiding over Catalyst, Beth has constantly facilitated double digit growth for the company. In 2006, Beth was instrumental in negotiating the acquisition of Catalyst by WPP, the world leader in marketing communications services. Today, Catalyst resides under GroupM, which is WPP’s media communications planning and buying arm, responsible for over 1/3 of the world’s media buying. In addition to overseeing the operations and strategic direction of Catalyst, she is responsible for the development of the search marketing partnership between Catalyst and GroupM. Prior to founding Catalyst, Beth began her career with Pfizer as pharmaceuticals representative, where she won multiple achievement awards. Her first foray into online marketing was with HealthGate Data Corp when the internet was in its infancy. She received a Bachelor’s Degree in Political Science from Hartwick College. Currently Beth is an active member of the WPP Digital Advisory Board, SEMPO, SEMNE and Google’s SEM Agency Leadership Council.

All Stories By: Beth LeTendre

Catalyst Expands to Canada, Rebranding Outrider Canada

Together with my friend and co-founder of Catalyst, Heather Frahm, we share such a personal sense of pride and excitement as we see our once “little company that could” blossoming into a global brand. We built this company on three foundational principles. 1) Hire and keep the most talented people in the industry, 2) Be the most innovative search … Continue Reading