Brooke Larson

Brooke Larson

Paid Search and Social Associate

Brooke is a Paid Search and Social Associate at Catalyst where she works on CPG accounts. Before working at Catalyst, Brooke studied marketing communications at Emerson College in Downtown Boston. In her free time, Brooke likes to travel and go to concerts.

All Stories By: Brooke Larson

Paid Social Planning: Plan for Black Friday

Black Friday, one of the biggest shopping days of the year, is rapidly approaching. With the average shopper spending nearly $400 last year (Source: StaticBrain.com), this is the prime time to use paid social to drive sales for your brand. Is Black Friday Right for You? First of all, you need to consider whether or … Continue Reading

Bitmoji & The Emoji Personalization Trend

This June, the popular messaging app Snapchat reported that they now have 150 million daily users. This surpasses Twitter’s 140 million daily users. Over the past few years, the growth in messaging apps has been astronomical as there has been a shift from social broadcasting to messaging. Instead of interacting with many people at once, … Continue Reading

Twitter Announces Emoji Targeting

What Twitter’s Announcement About Emoji Targeting Means for eMarketers On June 15, Twitter announced the availability of emoji keyword targeting for Twitter ads. This means that advertisers will now be able to target people based on recently tweeted or engaged tweets featuring emojis. This announcement comes just in time for World Emoji Day July 17 … Continue Reading