How do more than 600 leading marketers rate nearly 100 agencies?
Advertiser Perceptions, a leader in research-based business intelligence for the advertising industry, recently answered this question in its assessment of agencies across the advertising landscape. In its report, Choosing the Right Ad Agency, Advertiser Perceptions ranks each agency across an array of rating factors.
We are honored to report that the assessment names Catalyst as a top search agency in the landscape. Highlights from the report include:
- Catalyst’s ranking included a top score for client results delivered, aligned to Catalyst’s commitment to achieving business results based on advanced marketing strategies.
- Catalyst also achieved top scores for creativity and value delivered to clients.
- In addition, looking internally, Catalyst earned top scores for employee diversity.
We are excited to see the results of the report and believe that it validates our continual pursuit of excellence in driving business results for our clients. Our rigorous Audience First framework goes beyond surface-level metrics and instead goes deep in delivering substantive, tangible business impact.
“For the first time, at your fingertips, in one guidebook, you have unbiased ratings for agencies across the media spectrum from creative to digital to search to media. This is an invaluable tool for any marketer that works with agencies and should be the starting point for anybody involved in an agency RFP process.” – Mike Mazza Senior Director of Marketing, Reynolds Brands
Advertiser Perceptions is an industry authority with hands-on experience and research-based knowledge of the evolving advertising landscape — digital, social, programmatic, mobile, television, print and audio. The research firm’s singular focus and advertising industry expertise enables the company to effectively analyze and accurately interpret industry insights, serving actionable solutions at a senior management level.