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With 175 million active users and 2 billion on-site searches per month, Pinterest is a force to be reckoned with. It’s strengthening its search functionality and advancing its advertising capabilities, presenting significant opportunities for brands of all shapes and sizes to drive awareness and sales.
In fact, 55 percent of users shop for new products on Pinterest, and 87 percent have reported buying something because of content they discovered on the platform. For all these reasons and more, Pinterest is taking on a greater role in brands’ digital marketing strategies.
However, even the most seasoned marketers are unsure how to maximize Pinterest’s potential as a marketing platform. Watch this Catalyst webinar to learn to make effective use of Pinterest in your marketing mix.
Date: Thursday, April 26th
Time: 1:15 – 2:00pm ET
In this session, Catalyst’s Kieley Taylor reviews the following five questions that you should consider to strategically leverage Pinterest as part of your digital strategy:
- Is My Category Well-Represented on Pinterest?
- What Sparks the Eureka Moment?
- I Don’t Have a Large Pinterest Following. Can I Still Run a Paid Campaign?
- How Do I Create Efficiencies & Get More Bang For My Buck?
- Am I Already Seeing Site Traffic from Pinterest?
Managing Partner, Global Head of Social, GroupM
As Managing Partner, Global Head of Social at Catalyst/GroupM, Kieley Taylor’s focus is on staying ahead of social market trends and providing industry leading recommendations to drive business results through social channels. She is a social strategy resource for GroupM’s 100+ predominantly Fortune 500 clients. Prior to Catalyst, Kieley was Director of the Intent Lab at Media Storm where she developed the agency’s search and social offering.
Previously, at Neo@Ogilvy (WPP) Kieley held paid search, paid social, and digital strategy roles. She is a founding member of Social@Ogilvy, a joint venture between Neo@Ogilvy & Ogilvy PR. Kieley is recognized as a thought leader, holding Advisory Board posts with Twitter and GroupM NA. Kieley also frequently comments in industry publications, speaks on panels, and authors opinion pieces that are shared internally and externally. Kieley has recently spoken at Facebook’s 2016 Global Partner Summit, WPP’s Global Retail Forum, SMX Advanced, WPP’s Checkout Event, and Social Media Week NYC 2017.